Do you trust online reviews? Now that Amazon is suing more than 1,000 people who allegedly offered to write glowing product reviews for cash, you might reasonably be concerned.
Turns out, deceptive reviews are commonplace online—and so are doubts about them. The research organization Mintel found that 57 percent of surveyed consumers are suspicious of companies or products that only have positive online reviews. And 49 percent believe companies probably give incentives for online reviews.
Fortunately, there are a few good techniques that can help you tell truth from fiction.
The article lists several ways to tell the difference. What are yours?
(Score: 0) by Anonymous Coward on Thursday October 22 2015, @07:42PM
Not a fan of the online retailer, and who knows how many negative reviews are pending, but 1 star is the most popular rating of this tablet made by the brand you describe [amazon.com].