Google is testing its DoubleClick ad tech on a new type of screen — the digital billboard or as the ad industry calls it, Digital Out-Of-Home (DOOH) Media.
The trial began in the UK in October and should run for a short while longer, according the Business Insider, which broke the news. The BI says Google doesn't have plans to launch anything larger than this initial run, which is testing how premium billboard ads can be bought programmatically via DoubleClick.
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Google is well poised to dominate this sector thanks to DoubleClick's wide use throughout the ad industry.Grabbing a piece of the DOOH pie would also address — at least partially, at least in the minds of inquiring analysts and shareholders — how it is shoring its ad revenues up against ad blockers and digital fraud, both of which have been highlighted a great deal recently in media.
In some places billboards are shot full of holes.
(Score: 1) by FunkyLich on Tuesday November 03 2015, @11:55AM
Not all hope is lost. Just exactly like a stronger light gives rise to darker shadows, that's how I would think the dislike for advertising will jump up to another level too. We just need to wait a bit and watch.
No matter what, my addblocker is here to stay for a long time. No matter what google or anyone at all might have to say in regard.
(Score: 0) by Anonymous Coward on Tuesday November 03 2015, @02:32PM
Is it accompanied with a subtractblocker?
(Score: 1, Funny) by Anonymous Coward on Tuesday November 03 2015, @02:55PM
no, but it does MUL and DIV very fast. I use it to reduce my RISC