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In the U.S., digital advertising will surpass TV in 2016.
For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.
In the U.S., digital advertising will surpass TV in 2016.
A different study from ZenithOptimedia, also released Monday, says TV's share of the advertising pie probably peaked at 39.7 percent in 2012, and it will be overtaken by digital for the first time in 2018.
Both studies paint a rosy picture for digital advertising and a troubling one for traditional cable and broadcast TV, at least in the long term. Many TV cable channels have been losing subscribers lately — including Disney's crown jewel, ESPN, down 7 million subs in two years — while others at Viacom and elsewhere have seen declining ratings.
The advertising dollars jumping to digital will be just in time to run into a box canyon formed by AdBlock, NoScript, Ghostery, and other improving ad-blocking technologies.
(Score: 1) by anubi on Wednesday December 09 2015, @05:03AM
Next thing I know, telemarketers will lobby our Congressmen for law requiring us to accept their telemarketing calls.
They will tell the Congressman that they have made a business investment in that call, and ignoring or hanging up on them is a theft of the effort they made to place the call.
Suited men will shake the hand of the Congressman, telling him the business call was placed in good faith, and having it ignored represents a criminal act.
Laugh if you will, but I have seen things just as unenforceable passed by our Congress.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]