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Powdered Alcohol Now Approved

posted by n1 on Saturday April 19 2014, @11:38PM   Printer-friendly
from the its-the-weekend dept.

AnonTechie writes:

Lehrman Beverage Law and SB Nation have articles on a new powdered alcohol product.

First and for a long time, it was just liquid. Then it was whipped, solidified and almost vaporized. And now alcohol is powderized.

I am not astonished that this is a real product — but I am absolutely astonished that this is approved. Alcohol and Tobacco Tax and Trade Bureau (TTB) approved seven versions of this powdered alcohol within the past few days. The person that pushed this through must be very patient or lucky and/or good. The product seems highly likely to raise a large number of legal issues and controversies.

The website for the product appears to have been taken down due to the media response surrounding their marketing.

We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau. As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol.

 
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  • (Score: 1) by theronb on Sunday April 20 2014, @02:37AM

    by theronb (2596) on Sunday April 20 2014, @02:37AM (#33514)

    All kinds of applications for this, especially considering it is sweet - replacing powdered sugar on donuts, in place of sugar on your morning cereal, no more having to gag down that first drink in the AM for the hair of the dog.