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Recently, I have been using Fullstory to view how my visitors behave on my landing page - and boy does it make a huge difference when that visitor comes from Google or Facebook ads.
Regular visitors from an email that I send out, or from a mailing list, reddit, forums, among others - actually read the content on the landing page. You can see the mouse move across the text as they read in some instances. You can see how they scroll, the breaks they take to digest. Though the clip is 3X faster than usual, below you can see how the scrolling and mouse movements make sense. [Ed. note: Clips are on source page.]
This visitor is very different - it feels like its a paid slave somewhere, or a bot that has clumsy intelligence, or a person that does not read. The mouse rarely moves, it does scroll - though mostly in one direction, and the pace is as if the visitor is not reading the content. Mobile users just scroll and scroll until the bottom and then they leave.
As a result I have stopped all my Google and Facebook campaigns and have focused on growing the service more organically via social sharing and friends. Has anyone else experienced this as well? I'd be happy to share videos or more details, but the difference is clearly noticeable. I'd be interested to see if Fullstory has any high-level analysis of this or if they can verify this behavior.
[...] I am not sure if this is true, but does anyone else experience very, very, very, different click-through and conversion rates on Google and Facebook relative to other organic means?
-- submitted from IRC
(Score: 2) by arslan on Thursday January 19 2017, @04:09AM
Not a site owner, but an actual consumer. Somehow google ads seem to work.... through relentless persistence. Quite a few times now, it has manage to make me part money for stuff that I wanted.
By remembering what item's I've shown interest in and persistently popping up ads with those same items and their prices (which will fluctuate over time). Eventually I would notice the price that I think is more than fair and I would click on it and complete my purchase. Often times I won't, it would know when to give up after a while and switch new shinies that attracted my attention.
Cold hit click through like what the OP is saying, maybe not so good. I don't know as I almost never click through on ads for new stuff.