"Thou canst not touch the freedom of my mind," wrote the playwright John Milton in 1634.
But, nearly 400 years later, technological advances in machines that can read our thoughts mean the privacy of our brain is under threat.
Now two biomedical ethicists are calling for the creation of new human rights laws to ensure people are protected, including "the right to cognitive liberty" and "the right to mental integrity".
Scientists have already developed devices capable of telling whether people are politically right-wing or left-wing. In one experiment, researchers were able to read people's minds to tell with 70 per cent accuracy whether they planned to add or subtract two numbers.
(Score: 4, Insightful) by DannyB on Monday May 15 2017, @05:25PM
It is intrinsically evil.
If I am looking for a product, I will search for it. There are these search engine things that scrape websites, including commercial web sites offering products. Some search engines even have a separate "google shopping" sub section if you are looking for something to buy rather than a more general query about whether ant bellies are smooth or not.
In ancient times past there were these yellow pages things. (Now some might call that advertising.)
What I mean by advertising is when I have to see or hear some inducement to buy a product, where I did not want, seek out or ask to have it presented to me for consideration.
Advertisers will get congress to mandate advertisements on the inside of our eyelids once the technology becomes available.
Here is a past rant about advertising [soylentnews.org] that I wrote on SN entitled "Advertising always ruins everything it touches".
When trying to solve a problem don't ask who suffers from the problem, ask who profits from the problem.