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posted by on Saturday June 10 2017, @02:26PM   Printer-friendly
from the but-you-can-only-buy-parts-from-them dept.

Apple is making its recently-released iMacs more easily upgradeable, with retailer OWC confirming the base specification 27-inch 5K iMac can be fitted with up to 64GB of RAM, while an iFixit teardown reveals both the memory and the processor used in the 21.5-inch 4K iMac can be removed and replaced.

Apple Insider

[...] an upgradeable iMac is a big shift in direction from Apple. The last 21.5-inch iMac with expandable memory was the 2013 model, while the last to include a modular CPU came in 2012.

Mac Rumors

related stories:
Microsoft Releases an All-in-One Desktop PC
You Can't Upgrade the New Mac Mini's RAM


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  • (Score: 2) by AthanasiusKircher on Saturday June 10 2017, @06:23PM (1 child)

    by AthanasiusKircher (5291) on Saturday June 10 2017, @06:23PM (#523542) Journal

    But they're still not listening to the needs of serious creative professionals who are supposedly their utter core market.

    Why should they? Their primary goal is maximizing profit. Apple's main credo for years has seemed to be: "Let's make devices that are much more expensive than the competition and are guaranteed to net us a lot of money with each replacement." They're only interested in customer feedback that ensures their devices are still considered "cool" enough to demand the premium price and not quite annoying enough to drive significant numbers away.

    To be clear: I'm not a Apple critic in general. My only major complaints are about price and how locked down their systems are. Otherwise, most of their computers and devices work well.

    But here's the thing -- despite all of your criticisms (most of which seem like legit concerns), Apple doesn't care. They still know that most "enlightened" professional folks will use Macs if they can at all afford them. It's all about branding. If you are a "creative professional" (outside of very techy or science fields), you only admit to using a Windows machine if you're poor. Linux users are just considered bizarre weirdos, though you can get away with a bit in some circles for using open source if you spin it as part of a fight "against the Man."

    If your immediate alternative to buying a Mac is building your own Linux box, you are NOT part of Apple's core targeted demographic.

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  • (Score: 0) by Anonymous Coward on Sunday June 11 2017, @02:32AM

    by Anonymous Coward on Sunday June 11 2017, @02:32AM (#523661)

    You're not entirely wrong.

    My point is more that Apple have been so hopeless at meeting the basic necessities that in the professional circles in which I move, Linux used to be for bizarre weirdoes, but is increasingly becoming a well-regarded alternative. It's cheaper to build a Linux machine, or put Linux on a really good laptop, and unless you're somehow wedded to a particular software suite it's good enough.

    The days when Final Cut and Logic were how you did video and audio are gone.

    At this point, the assumption is that someone who shows up with a shiny apple toy is either in management, or a trustafarian straight out of college who splurged on a cool shiny thing, unless management insisted that everyone must get the shiny because that way the managers can justify their shinies. I work on a Lenovo. It runs Windows 7 because I don't get an option, but at least the keyboard has stood up to heavy, continuing use.

    So, in summary, I might not be part of Apple's core demographic. But they are actively alienating people they claimed as part of their core demographic, to the point that it's shifting. They can coast for a while on their reputation, but once that has eroded to the point that it washes away, they will find out how much goodwill they have pissed away, and how hard it will be to regain.