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How Close are we to Peak Social Media?

posted by martyb on Tuesday February 13 2018, @11:18AM   
from the hit-the-hate-button dept.

An Anonymous Coward writes:

According to The Guardian, one of world’s biggest advertisers — Unilever — says it will avoid platforms that ‘create division’. It further threatens to take its ad purchases off Facebook and Google, if they cannot reign in hate and protect children. Their chief marketing officer says their online spending sometimes is "little better than a swamp in terms of its transparency".

If this finally is it, I say good riddance to surveillance capitalism.

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Original Submission

• Incorrect Conclusion (Score: 5, Interesting) by All Your Lawn Are Belong To Us on Tuesday February 13 2018, @05:38PM

  by All Your Lawn Are Belong To Us (6553) on Tuesday February 13 2018, @05:38PM (#637206) Journal

  This is not the end of "surveillance capitalism." What Unilever is saying is that the existing platforms of social media are not *surveilled enough* to tell them if their advertising money spent is effective. They feel that the content of the platforms they're advertising on aren't homogenous enough for their brands. They need what they feel is trustworthy content to anchor their advertising to... which means they have to know that you ARE trusting the content being delivered... which means they have to surveil you to be sure that when that interstitial for Dove soap comes up it's done so in a way that it's made a favorable impression on you.

  This is the cusp of Surveillance Captialism 2.0, not freedom from it.

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  This sig for rent.

  Starting Score:	1		point
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