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Submitted via IRC for Bytram
Dynamic audiovisuals increase spectator attention, but inhibits conscious processing
Scene changes inhibit a spectator's blink rate, thus increasing their attention. It also produces a flow of brain activities from the occipital lobe towards the frontal lobe. These are the conclusions reached by researchers from the Universitat Autònoma de Barcelona and the Pablo de Olavide University, Sevilla. The study, recently publishd [sic] in the journal Neuroscience, deals with what happens after the scene changes from a triple approach: frequency in blinking, electric activity in the brain and functional connectivity associated with the brain.
The research also concluded that the editing style influences a spectator's perception. Scene changes presented in a dynamic and chaotic style, such as video-clips, produce more activity in the visual processing areas when compared to more continuous and orderly scene changes. Likewise, the activity in frontal areas in charge of more complex processes is superior when the editing style is more continuous and orderly.
(Score: 2) by http on Monday November 19 2018, @05:17PM
The real place this happens is advertising.
Back in 1978, J. Mander, a former advertising mogul, raised this point in "Four Arguments for the Elimination of Television" - the technical events test. It's a relatively simple test that demonstrates that shows are not normally permitted to be more interesting than their associated advertising. I accidentally watched some TV a while ago and it's as true now as it was then. With the internet rapidly devolving into a broadcast medium, the book is as relevant today as four decades ago - a rare feat when it comes to technology.
About the newscasts: some networks rely on this strategem more than others. And with Mander's tests, you can get hard numbers on which (at the cost of a small amount of brainwashing).
I browse at -1 when I have mod points. It's unsettling.