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posted by n1 on Sunday September 21 2014, @04:05AM   Printer-friendly
from the innovating-packaging-and-presentation dept.

U2 and Apple are collaborating on a new, “interactive format for music”, due to launch in “about 18 months”. Bono spoke to Time [paywall] about a new tech scheme which “can’t be pirated” and will reimagine the role of album artwork.

Although initial reports compared the project to Neil Young’s Pono, or to Apple’s early DRM-restricted FairPlay files, Billboard reports that this is a bit of a misunderstanding. “It’s not a new format, but rather a new way to package and present an album,” said an unnamed source “with knowledge of the situation”. “This is focused on creative advances, versus shifts in technology.”

Ultimately, U2’s venture may be much more comparable to iTunes LP, which Apple premiered in 2009. That technology lets artists bundle visuals, interviews, and bonus content with digital album purchases.

 
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  • (Score: 2) by DrMag on Sunday September 21 2014, @02:31PM

    by DrMag (1860) on Sunday September 21 2014, @02:31PM (#96331)

    Anyone want to join in a pool on how many hours after the album release it takes to appear on the piratebay?

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  

    Total Score:   2  
  • (Score: 2) by TK on Monday September 22 2014, @01:54PM

    by TK (2760) on Monday September 22 2014, @01:54PM (#96758)

    Does this pool accept negative values?

    --
    The fleas have smaller fleas, upon their backs to bite them, and those fleas have lesser fleas, and so ad infinitum