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Do you trust online reviews? Now that Amazon is suing more than 1,000 people who allegedly offered to write glowing product reviews for cash, you might reasonably be concerned.
Turns out, deceptive reviews are commonplace online—and so are doubts about them. The research organization Mintel found that 57 percent of surveyed consumers are suspicious of companies or products that only have positive online reviews. And 49 percent believe companies probably give incentives for online reviews.
Fortunately, there are a few good techniques that can help you tell truth from fiction.
The article lists several ways to tell the difference. What are yours?
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The worst part of valor is indiscretion.
(Score: 3, Interesting) by FatPhil on Thursday October 22 2015, @08:00AM
Absolutely! I'm a beer drinker with a hobby of trying as many different beers from around the world as possible, and if I go to a multi-tap bar or a bottle shop in a foreign country, I often rely on other people's reviews to help me decide what to buy. I pull up the beer's page, sort by score, and look at the last page. Fanbois tell you almost *nothing* compared to those who are actually critical of the product. I have told this to dozens of fellow raters, but none have caught on yet. I'm glad I'm not alone!
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