Do you trust online reviews? Now that Amazon is suing more than 1,000 people who allegedly offered to write glowing product reviews for cash, you might reasonably be concerned.
Turns out, deceptive reviews are commonplace online—and so are doubts about them. The research organization Mintel found that 57 percent of surveyed consumers are suspicious of companies or products that only have positive online reviews. And 49 percent believe companies probably give incentives for online reviews.
Fortunately, there are a few good techniques that can help you tell truth from fiction.
The article lists several ways to tell the difference. What are yours?
(Score: 2) by quadrox on Thursday October 22 2015, @09:36AM
I ordered the above review of the review from parent. Excellent service - the review appeared quite timely and used an account with enough karma and upmods to have a decent moderation score for visibility, although this could clearly be improved further. All in all though I am extremely happy about this. Would definitely order again!
(Score: 2) by Bot on Thursday October 22 2015, @11:45AM
I parsed the entire thread, I kinda expected someone to fake a fake review in the comments but overall the reading experience has been pleasant.
Account abandoned.
(Score: 0) by Anonymous Coward on Thursday October 22 2015, @11:53AM
I rate this 5 stars. I recommended it to all my friends and family. It even has multiple uses besides what it's used for. For instance, I ran out of toilet paper after eating a few dozen black licorice candies, resulting in explosive decompression of my one-way bung valve, and these excellent reviews made great ass wipes. It even soaked up the dribblers.