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Advertisers Should Take Responsibility for Annoying People and Driving Them to Use Ad Blockers

posted by cmn32480 on Monday October 26 2015, @06:12AM   Printer-friendly
from the if-they-had-only-listened-before dept.

iWantToKeepAnon writes:

Marketoonist ran a story about marketers saying, "Oops, our bad."

The Interactive Advertising Bureau issued a remarkable mea culpa last week about the state of online advertising. In response to the rise of ad-blocking software, IAB VP Scott Cunningham said digital advertisers should take responsibility for annoying people and driving them to use ad blockers:

"We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience....

"We build advertising technology to optimize publishers' yield of marketing budgets that had eroded after the last recession. Looking back now, our scraping of dimes may have cost us dollars in consumer loyalty...

"The consumer is demanding these actions, challenging us to do better, and we must respond."

Nod to pipedot for running this story.

Original Submission

 
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  • (Score: 3, Interesting) by iWantToKeepAnon on Tuesday October 27 2015, @03:04PM

    by iWantToKeepAnon (686) on Tuesday October 27 2015, @03:04PM (#255120) Homepage Journal
    You're right of course, a hosts file is only partially useful and needs constant updating (thankfully there are those invested enough to do that already). But it was the easiest-effective thing for my phone. On my computer I use palemoon w/ all the addons. The major failing of a hosts file is when a site hosts their own ads b/c a host file can't block based on a partial url. But the nice thing is, all the big ad providers like to host their own images and videos so blocking entire domains is still useful. They could get around this by making sites host the files, but then they loose information and traceability. That's what I call a win-win for us! :))
    --
    "Happy families are all alike; every unhappy family is unhappy in its own way." -- Anna Karenina by Leo Tolstoy
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