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Google Tests Its Ad Tech On Billboards. Here's Why.

posted by janrinok on Tuesday November 03 2015, @09:40AM   Printer-friendly
from the ripe-for-hacking dept.

Phoenix666 writes:

Google is testing its DoubleClick ad tech on a new type of screen — the digital billboard or as the ad industry calls it, Digital Out-Of-Home (DOOH) Media.

The trial began in the UK in October and should run for a short while longer, according the Business Insider, which broke the news. The BI says Google doesn't have plans to launch anything larger than this initial run, which is testing how premium billboard ads can be bought programmatically via DoubleClick.
...
Google is well poised to dominate this sector thanks to DoubleClick's wide use throughout the ad industry.

Grabbing a piece of the DOOH pie would also address — at least partially, at least in the minds of inquiring analysts and shareholders — how it is shoring its ad revenues up against ad blockers and digital fraud, both of which have been highlighted a great deal recently in media.

In some places billboards are shot full of holes.

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  • (Score: 2) by PizzaRollPlinkett on Tuesday November 03 2015, @08:41PM

    by PizzaRollPlinkett (4512) on Tuesday November 03 2015, @08:41PM (#258116)

    Highways have distracting billboards. Doctors offices have TVs blaring out non-stop ads in waiting rooms. Wal-Mart which is already a retail store where you go to buy stuff has mini-TVs blaring out ads. Too much pollution in common spaces. We need less of this. (But not until my new startup gets bought! It's like Uber, but for putting ads in bathroom stalls.)

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  • (Score: 0) by Anonymous Coward on Tuesday November 03 2015, @10:46PM

    by Anonymous Coward on Tuesday November 03 2015, @10:46PM (#258180)

    [...] ads in bathroom stalls

    The field is crowded [wikispaces.com]. What sets your company apart? You're not with Captive Media [wired.com], are you?