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posted by cmn32480 on Thursday November 05 2015, @12:03AM   Printer-friendly
from the network-tv-death-spasm dept.

For the past few years, the big TV networks made easy money selling their reruns to Netflix.

Now they're having second thoughts.

So are they ready to pull back on sales to Netflix and other digital services in the hopes of keeping their core business intact?

Investors will be looking for an answer to that question this week and next, as most of the big entertainment companies report their Q3 earnings and take questions from analysts. But several key TV executives have already signaled that they're going to stop selling their best stuff to digital services — particularly Netflix.

Binge-viewing has been established as the new method to consume content--that is the genie they need to stuff back in the bottle.


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  • (Score: 1) by DonkeyChan on Thursday November 05 2015, @02:37AM

    by DonkeyChan (5551) on Thursday November 05 2015, @02:37AM (#258640)

    TV's Prime time original programming is approx 40% commercials now. The Strain on FX is a prime example of this.
    The only thing they can do to compete is to reduce these commercials as the alternative is that people just won't watch them then pirate them later. If they make the experience enjoyable they will increase their customer base that is there for the immediacy. Sponsored programming seems like a good avenue.

  • (Score: 5, Insightful) by Dunbal on Thursday November 05 2015, @02:52AM

    by Dunbal (3515) on Thursday November 05 2015, @02:52AM (#258648)

    You could also argue that "prime time" is no longer prime tv viewing time. A lot of people are now checking emails, browsing websites or playing games instead of watching TV - assuming they watch TV at all. In our house the TV is mostly background noise - I'm always on the computer during my off time and my wife is usually reading magazines or surfing on her tablet, while rerun after rerun is played on the TV. After a lifetime of mentally tuning out the ads, we've learned to tune out the shows too. Well done, media, well done. The only "real" TV watching we do now is on weekends when we get together and watch movies or series streamed from places like Netflix.

    • (Score: 2) by GreatAuntAnesthesia on Thursday November 05 2015, @11:59AM

      by GreatAuntAnesthesia (3275) on Thursday November 05 2015, @11:59AM (#258793) Journal

      > After a lifetime of mentally tuning out the ads, we've learned to tune out the shows too. Well done, media, well done.

      This deserves way more than an insightful mod. People need to start getting these words tattooed onto their bodies.