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Why TV Networks Are Cutting Back on Commercials

posted by martyb on Thursday November 12 2015, @04:24PM   Printer-friendly
from the adverts-averse? dept.

Phoenix666 writes:

This puts an actual smile on my face:

Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.

The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.

Time Warner's truTV will cut its ad load in half for prime-time original shows starting late next year, Chief Executive Officer Jeff Bewkes said last week on an earnings call. Viacom has recently slashed commercial minutes at its networks, which include Comedy Central and MTV. Earlier this month, Fox said it will offer viewers of its shows on Hulu the option to watch a 30-second interactive ad instead of a typical 2 1/2-minute commercial break. Fox says the shorter ads, which require viewers to engage with them online, are more effective because they guarantee the audience's full attention.

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  • (Score: 1, Interesting) by Anonymous Coward on Thursday November 12 2015, @04:56PM

    by Anonymous Coward on Thursday November 12 2015, @04:56PM (#262219)

    Why did you bold the guy's last name?

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  • (Score: 1, Insightful) by Anonymous Coward on Thursday November 12 2015, @06:09PM

    by Anonymous Coward on Thursday November 12 2015, @06:09PM (#262266)

    So you'd notice he is a jew?

    • (Score: -1, Troll) by Anonymous Coward on Thursday November 12 2015, @09:23PM

      by Anonymous Coward on Thursday November 12 2015, @09:23PM (#262369)

      Why are jews named after plants?

      baum
      zweig
      Shimmel (ok, technically a fungus is maybe a different phylum from plants)
      Spinoza (spinach?)
      Maimonides (I give up. apparantly I was overgeneralizing)

    • (Score: 1, Insightful) by Anonymous Coward on Friday November 13 2015, @01:36AM

      by Anonymous Coward on Friday November 13 2015, @01:36AM (#262445)

      > So you'd notice he is a jew?

      Absent any other explanation and given e-follower's well-known racism it sure looks that way.