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This puts an actual smile on my face:
Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.
The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.
Time Warner's truTV will cut its ad load in half for prime-time original shows starting late next year, Chief Executive Officer Jeff Bewkes said last week on an earnings call. Viacom has recently slashed commercial minutes at its networks, which include Comedy Central and MTV. Earlier this month, Fox said it will offer viewers of its shows on Hulu the option to watch a 30-second interactive ad instead of a typical 2 1/2-minute commercial break. Fox says the shorter ads, which require viewers to engage with them online, are more effective because they guarantee the audience's full attention.
(Score: 1) by nitehawk214 on Thursday November 12 2015, @06:34PM
You should have said "tv execs are trained to think of the viewers as theives." :)
"Don't you ever miss the days when you used to be nostalgic?" -Loiosh
(Score: 2) by Phoenix666 on Thursday November 12 2015, @07:01PM
Well, no, I employed the right verb. "Trained" means someone sat them in a room and pounded it into their heads with repetition and/or shock therapy. "Conditioned" means they picked it up via osmosis, which is by far the more accurate descriptor. That is, even in the highest echelons of business and government (at least, as seen from NYC) nobody has time, attention, or recall to absorb a body of rules or attitudes that "training" implies. They only get their attitudes from off-hand remarks in countless meetings and incidental conversations over the course of years in their office environments, which "conditioning" means.
Washington DC delenda est.