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posted by martyb on Thursday November 12 2015, @04:24PM   Printer-friendly
from the adverts-averse? dept.

This puts an actual smile on my face:

Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.

The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.

Time Warner's truTV will cut its ad load in half for prime-time original shows starting late next year, Chief Executive Officer Jeff Bewkes said last week on an earnings call. Viacom has recently slashed commercial minutes at its networks, which include Comedy Central and MTV. Earlier this month, Fox said it will offer viewers of its shows on Hulu the option to watch a 30-second interactive ad instead of a typical 2 1/2-minute commercial break. Fox says the shorter ads, which require viewers to engage with them online, are more effective because they guarantee the audience's full attention.


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  • (Score: 5, Interesting) by acp_sn on Thursday November 12 2015, @08:36PM

    by acp_sn (5254) on Thursday November 12 2015, @08:36PM (#262342)

    And I assume a private tracker would be even better if I could get in one (grumble grumble)

    Any show I want, within a couple of hours of "airtime" (or sooner), in multiple resolutions (480/dvd quality, 720, or 1080), with the choice of 5.1 or 2.0 sound

    When I download it once its my option to keep it, transfer it to another device, transcode to another format, share it with a friend, or delete it, without an arbitrary time limit.

    Download time isn't instant, it takes maybe 20 minutes for a high res popular show, and maybe 48 hours for something that only a couple of people are seeding but I'm willing to put up with it since I can plan ahead.

    Netflix and other streaming sites need to look to Steam as the model for how to deliver digital content.

    Local storage, offline mode, frequent sales on recent content, and dirt cheap prices for older content. Let me save the files, transcode them for viewing on another device if I want.

    The idea of "renting" digital content is absurd and I refuse to participate in it.

    Starting Score:    1  point
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