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This puts an actual smile on my face:
Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.
The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.
Time Warner's truTV will cut its ad load in half for prime-time original shows starting late next year, Chief Executive Officer Jeff Bewkes said last week on an earnings call. Viacom has recently slashed commercial minutes at its networks, which include Comedy Central and MTV. Earlier this month, Fox said it will offer viewers of its shows on Hulu the option to watch a 30-second interactive ad instead of a typical 2 1/2-minute commercial break. Fox says the shorter ads, which require viewers to engage with them online, are more effective because they guarantee the audience's full attention.
(Score: 2) by Runaway1956 on Thursday November 12 2015, @08:37PM
That is at least part of the truth. Tell a lie often enough, and loud enough, and people start to beleive it. I could look up the exact quote, but you get the idea. Let's say that you ate at Mable's Diner some years ago, and the food sucked. Mable runs adverts claiming that she makes the best food in town. You know it sucked years ago, but you hear it 16 times every day: "Mable's cooking is better than Grandma's!" So, one day you're in Mable's neighborhood, you're hungry, and you've only heard Mable's commercial about 300 times in recent memory. You stop in. The food still sucks, but the constant reminders have tricked you into ignoring what you actually knew. Mable's cooking might be better than prison food, but not by much.
(Score: 2) by fido_dogstoyevsky on Friday November 13 2015, @02:58AM
Tell a lie often enough, and loud enough, and people start to beleive it. I could look up the exact quote, but you get the idea....
“Make the lie big, make it simple, keep saying it, and eventually they will believe it” [thinkexist.com]
It's NOT a conspiracy... it's a plot.