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This puts an actual smile on my face:
Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.
The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.
Time Warner's truTV will cut its ad load in half for prime-time original shows starting late next year, Chief Executive Officer Jeff Bewkes said last week on an earnings call. Viacom has recently slashed commercial minutes at its networks, which include Comedy Central and MTV. Earlier this month, Fox said it will offer viewers of its shows on Hulu the option to watch a 30-second interactive ad instead of a typical 2 1/2-minute commercial break. Fox says the shorter ads, which require viewers to engage with them online, are more effective because they guarantee the audience's full attention.
(Score: 2) by Joe Desertrat on Friday November 13 2015, @03:36AM
they are reducing advertising
They could do this by showing each ad maybe once per day. If you watch commercial TV, you face seeing the same ads over and over and over to the point that even a commercial that was done well enough to hold some interest becomes a despised annoyance. Then they start showing cut versions of the original ad, making it even worse. And they wonder why people are seeking out commercial free alternatives instead of sticking with the more convenient historical versions?
(Score: 2) by jdavidb on Friday November 13 2015, @01:34PM
If you watch commercial TV, you face seeing the same ads over and over and over
I remember that, from long, long ago. It hasn't been a reality for me in a very long time. :)
ⓋⒶ☮✝🕊 Secession is the right of all sentient beings