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This puts an actual smile on my face:
Media companies, including Time Warner Inc., 21st Century Fox Inc. and Viacom Inc., have started cutting back on commercials after years of squeezing in as many ads as possible.
The new strategy is an attempt to appeal to younger viewers, who are more accustomed to watching shows ad-free on online streaming services like Netflix Inc., and to advertisers concerned their messages are being ignored amid all the commercial clutter.
Time Warner's truTV will cut its ad load in half for prime-time original shows starting late next year, Chief Executive Officer Jeff Bewkes said last week on an earnings call. Viacom has recently slashed commercial minutes at its networks, which include Comedy Central and MTV. Earlier this month, Fox said it will offer viewers of its shows on Hulu the option to watch a 30-second interactive ad instead of a typical 2 1/2-minute commercial break. Fox says the shorter ads, which require viewers to engage with them online, are more effective because they guarantee the audience's full attention.
(Score: 2) by jdavidb on Friday November 13 2015, @01:43PM
As a parallel, look at the state of many non-professional (paid) software projects: they happily blast through the exciting/fun part of initial creation, but then when it comes to the long, boring hours of tracking down & squashing bugs, they rapidly lose interest and either drift away from the project or decide to start over from scratch.
That's not what I actually see when I look at free software. The website we're posting on is built using several such free software packages, many of which have spent countless man hours fixing bugs and bringing up quality.
ⓋⒶ☮✝🕊 Secession is the right of all sentient beings