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from the always-listening-to-our-customers dept.
Synchronizing email, texts, calendar, bookmarks, contacts, notes, git? Done.
Synchronizing what ads you heard when you had your phone in your pocket, and you tablet on the train, and you computer on your desk? Also done.
ArsTechnica (UK) has an article about synchronizing consumer and friend's device use without consumer involvement.
The ultrasonic pitches are embedded into TV commercials or are played when a user encounters an ad displayed in a computer browser. While the sound can't be heard by the human ear, nearby tablets and smartphones can detect it. When they do, browser cookies can now pair a single user to multiple devices and keep track of what TV commercials the person sees, how long the person watches the ads, and whether the person acts on the ads by doing a Web search or buying a product.
Cross-device tracking raises important privacy concerns, the Center for Democracy and Technology wrote in recently filed comments to the Federal Trade Commission. The FTC has scheduled a workshop on Monday to discuss the technology. Often, people use as many as five connected devices throughout a given day—a phone, computer, tablet, wearable health device, and an RFID-enabled access fob. Until now, there hasn't been an easy way to track activity on one and tie it to another.
"As a person goes about her business, her activity on each device generates different data streams about her preferences and behavior that are siloed in these devices and services that mediate them," CDT officials wrote. "Cross-device tracking allows marketers to combine these streams by linking them to the same individual, enhancing the granularity of what they know about that person."
According to TechCrunch, Silverpush says it "isn't receiving any actual audio data" from some 18 million smartphones.
(Score: 2) by tangomargarine on Sunday November 15 2015, @12:02AM
I'd be interested to hear what fraction of consumers actually WANT targeted advertising up the ass everywhere. People who actually buy things from ads? *Somebody* must be doing so.
I don't want Google to massage my search results if I'm logged in/in some geographic location/on a different device. I want the same results as everyone else, all the time.
"Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
(Score: 2, Informative) by anubi on Sunday November 15 2015, @12:11AM
While I generally prefer targeted advertising ( I subscribe to trade magazines a lot for the ads! - I wanna know who is making what. ), sometimes target advertising has unintended side effects.
Especially when social taboos are concerned.
The last thing I want showing up on Google searches at work is some sex toys I looked at the night before.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]