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Today, Nokia announced they sold their mapping business "HERE Maps" to a German automotive consortium consisting of Mercedes, BMW, and Audi
Sale of Maps business completed.
Although it was heavily rumoured for a while that Uber would acquire Nokia's Here Maps, a rival bid from German car manufacturers was accepted instead last August. But the consortium of BMW, Audi and Mercedes-Benz owner Daimler has just succeeded in buying the mapping service.
Now, with all of the necessary regulatory approvals out of the way, one obvious benefit to this transaction is that future German cars, including Volkswagens and other cars from brands in the group, will more than likely begin to have in-car satellite navigation systems driven by Here Maps.
Currently I know of three companies offering map data on a large scale: Google, HERE and TomTom. Additionally there is of course the open source solution, Open Street Map. The German antitrust-agency ("Bundeskartellamt") agreed on the deal on the base that map data remains accessible on fair terms to other car companies (sorry, only in German).
I would be interested to see some opinions on what this deal means for future technological development. Location based services and map data can be considered crucial for upcoming autonomous cars, where Google tries to get into the automotive business as well. Also for other services (finding nearest gasoline station, restaurant, etc.) and for social networking (alerts when friends are close by, e.g. traveling to Washington DC and receiving a notification that an old classmate/co-worker lives only two blocks away) location based services can be quite important. What do you think?
Full disclosure: I, the submitter, work for HERE Maps. I tried to write neutrally.
(Score: 0) by Anonymous Coward on Saturday December 05 2015, @02:41PM
Yeah, better brush up that CV.
The car manufacturers are going to ruin the whole fucking thing with the same methods they've been using all along. Fucking expenssive GPS system options that never get updated. I'll just use my phone or my outdoors GPS.
(Score: 2) by q.kontinuum on Saturday December 05 2015, @02:56PM
Actually I feel much safer due to that deal. For Nokia, we didn't fit to their portfolio anymore. Uber is IMO not yet experienced in this large-scale-operations and is not a company I'd like to work for, anyway. I would have felt really uncertain being bought by them. Automotive seems to see us as a strategic investment, and there are not many alternatives o them. TomTom might be an option; to my knowledge, their data is a bit inferior, but as I said, I might be biased. Google is not seen as an alternative by all automotive brands. Which leaves us. A couple of years from now, when all cars are connected to internet and sensors are developed enough to collect map date, it might be easier to build their own digital map. But delivery of such amounts of data and e.g. traffic-services reliably takes a lot of experience as well. So, as long as Mercedes, BMW and Audi are not going down the sewers entirely, I feel pretty safe right now, and eveb if they should go down I think we are relevant enough to other car companies to survive.
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(Score: 2) by q.kontinuum on Saturday December 05 2015, @03:03PM
BTW: Regarding using your phone: HERE maps for Android and iOS received a lot of praise by users. Map data can be updated frequently as well. Also I'd expect cars to be connected to the internet in the near future, which would probably solve the update of the map data for inbuilt GPS units. Last but not least, I wouldn't be surprised if GPS units become part of standard equipment. Assisted drive systems become more and more prevalent, and I'd expect them to be far more useful when they know where the driver wants to go (hinting for line-changes etc.)
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(Score: 0) by Anonymous Coward on Saturday December 05 2015, @03:55PM
But now you have four different companies running the show instead of one, and three of them are in Germany, way off in a distant time zone. The fourth speaks a mixture of German, Finnish, and English. That could lead to paralysis by indecision and communication breakdown.
(Score: 2) by q.kontinuum on Saturday December 05 2015, @07:12PM
Hardly. HERE already has long-term relationships to big customers in US and elsewhere, while the biggest office is in Berlin. Neither the English nor the German part of the communication should give us any headaches. BTW: In Berlin, I have colleagues of 40-50 different nations, so nearly all communication takes place in English. In my team I have 7 colleagues. Not two of them with the same origin.
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