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In the U.S., digital advertising will surpass TV in 2016.
For the first time in history, outside of recession years, global television advertising revenue fell year-over-year as digital advertising surged once again. Digital, in fact, should overtake TV by the end of 2017, according to a study released Monday from Magna Global.
In the U.S., digital advertising will surpass TV in 2016.
A different study from ZenithOptimedia, also released Monday, says TV's share of the advertising pie probably peaked at 39.7 percent in 2012, and it will be overtaken by digital for the first time in 2018.
Both studies paint a rosy picture for digital advertising and a troubling one for traditional cable and broadcast TV, at least in the long term. Many TV cable channels have been losing subscribers lately — including Disney's crown jewel, ESPN, down 7 million subs in two years — while others at Viacom and elsewhere have seen declining ratings.
The advertising dollars jumping to digital will be just in time to run into a box canyon formed by AdBlock, NoScript, Ghostery, and other improving ad-blocking technologies.
(Score: 3, Interesting) by Phoenix666 on Tuesday December 08 2015, @06:26PM
There's another interesting element to video content that has grown more apparent in our household: YouTube and its imitators. We cut the cord about 8 years ago and used Netflix exclusively for entertainment. Now, 80% of the time everyone in the house watches videos that regular people produced and posted on YouTube and the like. Most of that are how-to's of one kind or another, which get watched until they understand the how-to, and then they switch it off and go do. In a country whose people have been trained for generations to consume passively, it's a remarkable development in a number of respects.
One aspect the content companies must be quite concerned about is that the production of content has been democratized and production values are getting higher and higher as people get the hang of things; I know from my days in advertising that was the one thing that the TV/movie guys always hung their hats on, "Sure, kid, you can shoot your little movie and post it on YouTube, but who's gonna watch it? Who?"
Washington DC delenda est.
(Score: 3, Interesting) by rts008 on Tuesday December 08 2015, @07:12PM
I fall into the category you describe.
I became fed up with the commercials on TV, and just quit watching about 1998-1999. The incident that prompted me to quit ended up so ironic that it has become 'set in stone' mentally.
I was having a lot of trouble with a vid card/drivers (on W98se- an Nvidia TNT Riva 64, IIRC), and finally had enough cash for an ATI ' Radeon 7000 All in Wonder' card. I was the envy of our LAN parties, and in my glory.
All was well for a few weeks until I ran cable to the card and set it up, then started recording a 30 min. show, pausing during commercials. When done, I thought at first I had messed up somehow: the 30 min. recording was only 18 min.'s long! I watched it, and no, I had recorded it all. Almost half of the '30 min. show' was actually commercials. Obscene! Disgusting! Unforgivable!
I promptly unplugged the cable, and have not watched TV since. Ironic that I got THAT card so I could watch TV on my PC, and THEN that card was the cause of my TV boycott.(it's more of a 'lost interest' than a statement-boycott may not be the ideal word choice)
I read more, and 'do' more since I'm not parked in front of a screen.
The youtube 'how to' vids do take up a lot of my screen time(along with some anime, and Netflix), and more time is spent doing what I watched, just as you described.