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posted by CoolHand on Saturday December 12 2015, @01:13AM   Printer-friendly
from the bloodsucking-lawyers dept.

http://arstechnica.com/tech-policy/2015/12/dmca-takedowns-sent-over-pics-of-star-wars-action-figure-bought-at-walmart/

For the last decade, Marjorie Carvalho and her husband have produced Star Wars Action News, a podcast dedicated to Star Wars collectibles of all sorts. Predictably, they've had a lot to talk about, as waves of action figures and other collectibles have been launched in the run-up to the much-anticipated release next week of Star Wars: Episode VII—The Force Awakens.

On Tuesday, a Star Wars Action News staffer saw something he shouldn't have—and bought it. A 3 3/4" action figure of "Rey," a female character from The Force Awakens, was on display in a Walmart in Iowa, apparently earlier than it should have been. The staff member bought it for $6.94 plus tax, no questions asked. The following day, he posted pictures of the Rey figure on Star Wars Action News' Facebook page.

"Have we known this figure was coming?" the staffer, named Justin, asked in the post. "I just found her at Walmart—no new other figures."

A short time later, Carvalho got a surprising message.

"A friend texted my husband saying, hey, are you getting sued?" said Carvalho in an interview with Ars Technica. The image from the Facebook post was gone. "We looked and noticed we'd gotten a notice from Facebook saying our image violated copyright. It was confusing because our staff member, Justin, he took the photo."


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  • (Score: 2) by HiThere on Saturday December 12 2015, @08:43PM

    by HiThere (866) Subscriber Badge on Saturday December 12 2015, @08:43PM (#275520) Journal

    So now you're doing their advertising for free. Think about it.

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  • (Score: 2) by wonkey_monkey on Saturday December 12 2015, @08:58PM

    by wonkey_monkey (279) on Saturday December 12 2015, @08:58PM (#275526) Homepage

    So should Soylent take this story down because it's free advertising for Disney?

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  • (Score: 0) by Anonymous Coward on Saturday December 12 2015, @10:04PM

    by Anonymous Coward on Saturday December 12 2015, @10:04PM (#275572)

    I've thought about it. And I've come to the conclusion that I don't want to bother seeing this new movie. You know, the part where Disney/Lucasfilms actually makes money.

    Full disclosure though: I had absolutely no intention of seeing the movie before this. This just confirms I'll be watching something else.