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from the nothing-escapes-the-grasp-of-the-marketers dept.
It looks like the PHBs are trying to figure out how to monetize a low latency car-car (and car-highway) data network before it is even deployed. Here's a cutting from a recent editorial in Automotive Engineering (Society of Automotive Engineers, SAE), discussing 5.9-GHz dedicated short range communications (DSRC).
Some observers feel that advertising may be sent to vehicles to help offset some of the cost. That's especially true for vehicle-to-infrastructure communications, which will require roadside beacons. DSRC data may also be sent to data-processing centers. Ads could help pay for these installations.
"Many models rely on some form of advertising," said Joe Averkamp, Senior Director, Technology, Policy & Strategy, at Xerox. "You need to make sure it's subtle and not distracting."
DSRC has multiple channels, so it's possible that one could be used to send localized ads or other information. That will depend on how bands are allocated.
"Advertising questions are still unresolved," said Mike Shulman, Ford's Global Driver Assistance and Active Safety Manager. "Seven DSRC channels have been allocated. Safety messages will go on one channel, things like traffic-light communications could go on another. An ad message channel has not been defined."
Some managers feel that advertisers will build an alternative infrastructure in the years before regulators mandate V2X and automakers start shipping equipped vehicles.
And GM appears to have already patented V2V and V2X adverts.
Knowing GM, this is probably a defensive patent, to plant a stake in the ground in case a patent troll comes along.
(Score: 2) by bradley13 on Monday December 14 2015, @11:55AM
What a horrible idea. Inevitable, but horrible.
Anything but audio would be distracting. So what's going to happen is this: you're going to be driving down the highway, as you approach the next exit, your music is interrupted and you hear "TAKE THE NEXT EXIT TO TO BILLY BOB'S BARBECUE". Heck, even if you aren't listening to anything, they'll still play the ad.
As others have pointed out, the car companies will keep their software closed. They have zero incentive to allow anyone to build AdBlock for cars.
Great. I can hardly wait.
Everyone is somebody else's weirdo.
(Score: 0) by Anonymous Coward on Monday December 14 2015, @05:41PM
I agree, and even worse is that the ads would be in the system for urgent alerts. Not a traffic jam 2 miles ahead, says TFA, but more immediate danger from another vehicle. So your music is interrupted by, "Alert! Dangerous 'EAT AT BILLY BOB'S BARBECUE TODAY. AT THE NEXT EXIT, THEN LEFT AT THE SECOND STOP LIGHT. IT'S TASTY. YOU WON'T REGRET IT.'"