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from the nothing-escapes-the-grasp-of-the-marketers dept.
It looks like the PHBs are trying to figure out how to monetize a low latency car-car (and car-highway) data network before it is even deployed. Here's a cutting from a recent editorial in Automotive Engineering (Society of Automotive Engineers, SAE), discussing 5.9-GHz dedicated short range communications (DSRC).
Some observers feel that advertising may be sent to vehicles to help offset some of the cost. That's especially true for vehicle-to-infrastructure communications, which will require roadside beacons. DSRC data may also be sent to data-processing centers. Ads could help pay for these installations.
"Many models rely on some form of advertising," said Joe Averkamp, Senior Director, Technology, Policy & Strategy, at Xerox. "You need to make sure it's subtle and not distracting."
DSRC has multiple channels, so it's possible that one could be used to send localized ads or other information. That will depend on how bands are allocated.
"Advertising questions are still unresolved," said Mike Shulman, Ford's Global Driver Assistance and Active Safety Manager. "Seven DSRC channels have been allocated. Safety messages will go on one channel, things like traffic-light communications could go on another. An ad message channel has not been defined."
Some managers feel that advertisers will build an alternative infrastructure in the years before regulators mandate V2X and automakers start shipping equipped vehicles.
And GM appears to have already patented V2V and V2X adverts.
Knowing GM, this is probably a defensive patent, to plant a stake in the ground in case a patent troll comes along.
(Score: 3, Interesting) by VLM on Monday December 14 2015, @02:42PM
What makes you think they're not already doing this, by sniffing MAC addresses?
I hesitate to pimp Hak5, although its not that bad, but they had a segment last spring along the lines of hardware is already available to sniff and identify cars based on the RF tire pressure transducer serial numbers.
You need one really good camera pix to match the plate to the BT MAC and/or tire pressure serial numbers, and you're good to go. You have to be careful sniffing BT MACs because you might end up matching the specific phone of a passenger/driver not the car stereo itself.