SoylentNews is people
SoylentNews
from the nothing-escapes-the-grasp-of-the-marketers dept.
It looks like the PHBs are trying to figure out how to monetize a low latency car-car (and car-highway) data network before it is even deployed. Here's a cutting from a recent editorial in Automotive Engineering (Society of Automotive Engineers, SAE), discussing 5.9-GHz dedicated short range communications (DSRC).
Some observers feel that advertising may be sent to vehicles to help offset some of the cost. That's especially true for vehicle-to-infrastructure communications, which will require roadside beacons. DSRC data may also be sent to data-processing centers. Ads could help pay for these installations.
"Many models rely on some form of advertising," said Joe Averkamp, Senior Director, Technology, Policy & Strategy, at Xerox. "You need to make sure it's subtle and not distracting."
DSRC has multiple channels, so it's possible that one could be used to send localized ads or other information. That will depend on how bands are allocated.
"Advertising questions are still unresolved," said Mike Shulman, Ford's Global Driver Assistance and Active Safety Manager. "Seven DSRC channels have been allocated. Safety messages will go on one channel, things like traffic-light communications could go on another. An ad message channel has not been defined."
Some managers feel that advertisers will build an alternative infrastructure in the years before regulators mandate V2X and automakers start shipping equipped vehicles.
And GM appears to have already patented V2V and V2X adverts.
Knowing GM, this is probably a defensive patent, to plant a stake in the ground in case a patent troll comes along.
(Score: 4, Insightful) by VLM on Monday December 14 2015, @02:55PM
This has been an issue already with NOAA weather alerts. If you know what to google for. Not for bags of dicks but its fairly trivial via fm capture effect and some modest communications knowledge and effort to send whatever weather warning you'd like. You should see the whining by idiots who don't understand cryptography crying like ignorant babies that Big Brother should make it all safe by waving the magic security wand over the protocol to fix all the boo boos. Yeah good luck with that.
Anyway I will give credit that all the "attacks" I've heard about so far have been more humorous than actual disruption. The NWS alert standard allows crazy encoding which is standardized nation wide, so I've heard about the heatwave warning in Montana a couple Januaries ago and the blizzard warning during spring break in Florida (tech school grads raising hell while on vacation, I guess).
This is why I don't think there is a real terror problem in or around the USA. There are thousands of people, at least, walking around knowing how to really mess with stuff if we wanted, which we don't. The only terror or attack we see or hear about is hollywood plot style usually involving guns. I know all kinds of fun EE type stuff because I know EE stuff, so I imagine every profession out there has its secret knowledge of how to monkeywrench stuff, but basically no one ever does. Therefore there is no real terrorist threat, beyond the media/authoritarian govt axis of evil that we all already know about.