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from the nothing-escapes-the-grasp-of-the-marketers dept.
It looks like the PHBs are trying to figure out how to monetize a low latency car-car (and car-highway) data network before it is even deployed. Here's a cutting from a recent editorial in Automotive Engineering (Society of Automotive Engineers, SAE), discussing 5.9-GHz dedicated short range communications (DSRC).
Some observers feel that advertising may be sent to vehicles to help offset some of the cost. That's especially true for vehicle-to-infrastructure communications, which will require roadside beacons. DSRC data may also be sent to data-processing centers. Ads could help pay for these installations.
"Many models rely on some form of advertising," said Joe Averkamp, Senior Director, Technology, Policy & Strategy, at Xerox. "You need to make sure it's subtle and not distracting."
DSRC has multiple channels, so it's possible that one could be used to send localized ads or other information. That will depend on how bands are allocated.
"Advertising questions are still unresolved," said Mike Shulman, Ford's Global Driver Assistance and Active Safety Manager. "Seven DSRC channels have been allocated. Safety messages will go on one channel, things like traffic-light communications could go on another. An ad message channel has not been defined."
Some managers feel that advertisers will build an alternative infrastructure in the years before regulators mandate V2X and automakers start shipping equipped vehicles.
And GM appears to have already patented V2V and V2X adverts.
Knowing GM, this is probably a defensive patent, to plant a stake in the ground in case a patent troll comes along.
(Score: 3, Informative) by VLM on Monday December 14 2015, @03:15PM
Two spam comments
1) We did this in the late 70s when at the peak of the CB craze we had vehicle to vehicle communications and it was totally worthless and all the old baby boomers and older are so embarrassed they'll deny it ever happened. Just like no one wore leisure suits or corduroy or disco clothes or bell bottoms, sure, nobody did that. Five years after this spam garbage everyone will pretend it never happened and generation WTF789 or whatever stupid name born in 2025 will never know it existed, leading them to try the same idiotic idea in 2050. Trust me in the 70s you had truck stops with "endless loop" answering machine tapes blasting commercials on CB channel #33 or whatever continuously. Not to mention if transmitting illegal spam at 5 watts was a great idea, how about 100 watts of pure clipping and distortion, this will happen with this crap service. Over 10% of cars had CB at the short peak of that fad. Lots of money was made, temporarily.
2) By safety, you're trained to believe it'll all be about saving our lives from terror attacks and sudden unpredictable hurricanes, but I assure you it'll be about 99.999% bland inoffensive safety spam, just like those useless digital signs on the interstate that used to show travel times, usually along routes that had not parallel route option (LOL) but now a days have a continuous roster of safety bullshit about buckling up or not driving drunk or the score for the year of driving deaths or silver alerts for some escaped senior citizen at a retirement home 15 miles from the interstate that's over an hour away in the direction you came from, as if between facebook shitposting and tweeting and wazeing while applying cosmetics and fiddling with the radio while yelling at the kids in the back seat and talking on the phone at the same time, anyone would have time to carefully examine neighboring drivers to see if they're the suspect getting away. "Hmm the only description of the amber alert is its a kid in their divorced parents car, theres a kid in a car over there, better call 911 don't wanna let the terrorists win"