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from the try-reverse-psychology-next-time,-dudes dept.
Adweek reports:
There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences. Australia's New South Wales government just added a classic new entry to that hall of shame with #StonerSloth, a campaign designed to shame teens who get high--but who are finding the ads hilariously delightful instead.
In three short videos, marijuana has turned teens into giant sloths--and the metaphor is made literal, as the kids are actually depicted as giant hairy beasts with long, curved claws. Socially, they're utterly useless. All they can do is moan, since they're so high. And they can't take tests at school, make small talk at parties, or--most comically, if unintentionally so--even pass the salt at dinner.
[...] The campaign is so cartoony and weird that teens, rather than learning any lessons from it, are embracing it as one big joke. There are already parody videos, endless Twitter jokes--and even a "Pass the salt" sloth T-shirt for sale.
takyon: Denver Post: After two years, debate remains over marijuana legalization's impacts
The best kept banking secret in the marijuana industry (Oregon)
(Score: 4, Insightful) by MostCynical on Sunday December 27 2015, @09:43PM
apparently, this ad was shown on terrestrial television, which means the target demographic wouldn't even see it. I'm well outside, and I haven't seen any of the ads - if it weren't for news sites, I wouldn't know about it. Makes you wonder if the "health experts" thought to talk to the people who market sugar and fat to teens.. They must be getting their message through (cue someone linking to Dilbert cartoons about marketing being guesswork)
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2, Interesting) by Anonymous Coward on Sunday December 27 2015, @11:25PM
Maybe the target market is the people consuming tobacco and beer in front of the boob tube, to reinforce their stereotypes and get the feeling the government is doing *something*.
(Score: 2, Interesting) by josh64 on Sunday December 27 2015, @11:49PM
I live in the North Sydney area and I have the TV on often in the background including during "prime-time" and I've never seen the ad.
However, I have seen quite of lot of the "Make healthy normal" government campaign ads which targets obesity (but isn't directed at teens) https://www.makehealthynormal.nsw.gov.au/home/ [nsw.gov.au]
(Score: 3, Insightful) by mhajicek on Monday December 28 2015, @02:01AM
The target market for any advertisement is always the company that's paying for the ad. Once that bill is paid the mission is accomplished.
The spacelike surfaces of time foliations can have a cusp at the surface of discontinuity. - P. Hajicek
(Score: 2) by Geotti on Monday December 28 2015, @09:32AM
cue someone linking to Dilbert cartoons about marketing being guesswork
There you go. [dilbert.com]