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Arthur T Knackerbracket has found the following story:
The upfront market for broadcast and cable networks has taken an unexpected U-turn from last year's dip, seeing an increase in advertising sales of $800m to $18.6bn in the most recent completion.
According to research firm Media Dynamics, this 4.5 per cent increase in TV ad revenue is a blow to OTT video platforms on PCs and mobile devices, as advertisers grow increasingly wary of the rise of ad blockers and choose to spend their precious ad dollars elsewhere.
Faultline has pointed out on several occasions how companies with vested interests produce reports with wild figures on how much money ad blockers will apparently drain from the industry. While it's true that ad blocking software has become increasingly prevalent, this is still just a drop in the ocean. For example, figures from Adobe and PageFair published at the end of 2015 stated there were 198 million monthly active users for major ad block browser extensions — but this is only around 6 per cent of global internet users.
Media Dynamics adds that other issues plaguing digital media platforms include the limited quality content available for sponsorships, questions about commercial 'visibility', and generally low usage levels. We would argue that the declining pay TV subscriber figures speak for themselves.
21st Century Fox broadcast networks are reportedly reaping the rewards of this year's upfront ad sales increase, a source familiar with the matter told Variety. It notes that Fox Broadcasting, FX Networks, and National Geographic all saw volume gains up around 5 per cent.
Plus, approximately 75 per cent to 80 per cent of the inventory was sold across the unit. Variety also estimates that the five broadcast networks secured $8.02bn and $8.69 billion for their primetime entertainment schedules in 2015, with Fox Broadcasting getting an estimated $1.43bn and $1.56bn last year.
(Score: 2, Interesting) by anubi on Friday July 22 2016, @08:15AM
Well, some internet stores have scripting like a complicated door on the front of the store. Its got gooey stuff on it. If you touch it, you will have to clean goo off your hands. The door won't open if you just push it. There have been reports that this goo has caused people to have to go to a doctor to get the goo off. Even if its not that severe, it may take several minutes of your time to deal with the goo the store's doormaster has placed on the door.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]
(Score: 1) by purple_cobra on Friday July 22 2016, @12:55PM
You've just explained why I stopped buying stuff from Next (UK clothing retailer) even before the quality of their merchandise took a nosedive.
(Score: 1) by anubi on Saturday July 23 2016, @03:55AM
Google usually finds dozens of merchants selling what I am looking for.
It was a one-in-fifty chance or so I land on any particular merchant to begin a business relationship.
All too often, that first impression in blocked by a webmaster insisting I drop my pants first.
So... on to the next merchant.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]