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posted by janrinok on Friday July 22 2016, @11:49PM   Printer-friendly
from the is-'malware-protection'-OK? dept.

China will ban all software and hardware that blocks Internet advertisements:

In a document published by China's Commerce Bureau [in Chinese], the People's Republic of China laid out the framework for a new Internet policy advertising law that will take effect September 1. This new Internet policy contains some radical changes to China's existing Internet guidelines, such as a blanket ban on ad-blocking. The new policy also pushes significantly stricter advertising guidelines, however, which could make it more beneficial to both users and companies.

Under China's new Internet Policy article XVI, all software and hardware that intercepts, filters, covers, fast-forwards or in any way prevents an advertisement from being viewed is prohibited. The policy explicitly points out that ad-block capability in email clients is also prohibited, as is network-level hardware that that may contain ad-block features. In our reading of the document, it would appear China is doing this to encourage what it would consider fair economic development of the Internet.

The new advertising laws do make some attempts to protect individual users from certain types of advertisements. For example, advertisements for prescription drugs and tobacco products are banned, and any products designed for pharmaceutical purposes must be reviewed by China's advertising agency before they can be put online. Advertisements are also required to be clearly marked, and they cannot be disguised as other content in an attempt to trick users into clicking them. Pop-up ads will be restricted to clearly display their location, and they must contain a clearly marked close button so as not to trick users.

This is good news for anybody seeking to hack Chinese Internet users.


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  • (Score: 5, Insightful) by PinkyGigglebrain on Saturday July 23 2016, @12:06AM

    by PinkyGigglebrain (4458) on Saturday July 23 2016, @12:06AM (#378849)

    This also enables them tracking you.

    --
    "Beware those who would deny you Knowledge, For in their hearts they dream themselves your Master."
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  • (Score: 0) by Anonymous Coward on Saturday July 23 2016, @12:26AM

    by Anonymous Coward on Saturday July 23 2016, @12:26AM (#378856)

    Vive la différence.

  • (Score: 2) by Scruffy Beard 2 on Saturday July 23 2016, @04:39AM

    by Scruffy Beard 2 (6030) on Saturday July 23 2016, @04:39AM (#378922)

    I suspect that is what it is really about.

    Privacy Badger stops ads by sabotaging the real-time bidding process.

  • (Score: 2) by fido_dogstoyevsky on Saturday July 23 2016, @06:50AM

    by fido_dogstoyevsky (131) <{axehandle} {at} {gmail.com}> on Saturday July 23 2016, @06:50AM (#378948)

    This also enables them tracking you.

    Isn't that the whole point of most ads?

    --
    It's NOT a conspiracy... it's a plot.
    • (Score: 3, Insightful) by maxwell demon on Saturday July 23 2016, @07:26AM

      by maxwell demon (1608) on Saturday July 23 2016, @07:26AM (#378951) Journal

      No, the whole point of most ads is to make money. Tracking is just a means to this end.

      --
      The Tao of math: The numbers you can count are not the real numbers.