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posted by martyb on Monday July 25 2016, @12:55PM   Printer-friendly
from the how-the-once-mighty-have-fallen dept.

Yahoo! has finally found a billions-slinging buyer for its "assets":

Verizon Communications Inc said Monday it would buy Yahoo Inc's core internet properties for $4.83 billion in cash to expand its digital advertising and media business, in a deal that ends a lengthy sale process for the fading Web pioneer. The purchase of Yahoo's operations will boost Verizon's AOL internet business, which it bought last year for $4.4 billion, and give it access to Yahoo's ad technology tools, BrightRoll and Flurry, and assets such as search, mail and messenger.

The deal, expected to close in early 2017, marks the end of Yahoo as an operating company, leaving it with a 15 percent stake in Chinese e-commerce company Alibaba Group Holding Ltd and a 35.5 percent interest in Yahoo Japan Corp. "The sale of our operating business, which effectively separates our Asian asset equity stakes, is an important step in our plan to unlock shareholder value for Yahoo," Yahoo Chief Executive Marissa Mayer said in a statement on Monday.

Did you know that Verizon owns TechCrunch?

Microsoft executives recalled a previous buyout attempt and breathed a sigh of relief:

In February 2008 Microsoft Corporation made an unsolicited bid to acquire Yahoo for US$44.6 billion. Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders. Three years later Yahoo had a market capitalization of US$22.24 billion.

martyb: Registered on 1995-01-18, yahoo.com has been around for a long time. Many services were made available on their site such as e-mail, groups, finance. What, if any, of their services have you used? Do you still use them? What are your plans in light of the buyout?


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  • (Score: 2) by mendax on Monday July 25 2016, @06:00PM

    by mendax (2840) on Monday July 25 2016, @06:00PM (#379944)

    It's a real shame that Yahoo, that once grand company, a symbol of the Silicon Valley of the 1990's and early 2000's, is now essentially kaput. I'll continue to use Yahoo for what I've always used it for, checking the weather forecast. I feel that Verizon waited was premature to buy Yahoo now. It'll be worth only a quarter of what it paid a year from now.

    This is a lesson for Google, the new Yahoo. While it is a very different company, it can and likely will eventually share Yahoo's fate when someone else comes up with the next great idea.

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  • (Score: 2) by frojack on Monday July 25 2016, @06:38PM

    by frojack (1554) on Monday July 25 2016, @06:38PM (#379961) Journal

    Insightful.

    Seems hard to contemplate today. But google has a lot of services that really have no visible means of support other than advertising revenue. Maps, Gmail, News, and Search, Calendar, Drive, etc. The list goes on an on.

    All of that hanging off of advertising revenue in a time when people are rebelling against ads pushed in their face more and more.

    Prediction: Google is going to have to break their word.
    Google is going to have to stop using what they know about you to tailor ads to you.
    They are going to have to start directly selling what they know about you.

    And the instant they do that, they are dead.

    Admittedly, they are way better positioned than Yahoo, but just about all their income these days is selling tailored ads.
    In the future they will have driverless car tech to sell, broadband services to the household, and cloud based apps,mail,storage that they sell to businesses and schools.

    Possible alternative: Maybe some services get pushed to a subscription basis. But it better be cheap. Cuz nobody will pay much.

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    • (Score: 3, Interesting) by maxwell demon on Monday July 25 2016, @08:33PM

      by maxwell demon (1608) on Monday July 25 2016, @08:33PM (#380030) Journal

      Another alternative. The services will be free if you use Google's network (which you of course have to pay for), or a "partner network" (where the ISP is paying Google in return to Google offering their services for free on their network).

      Or in short: The cost of those services may end up being hidden in your internet connection cost. Basically the "Microsoft Tax" model, except that instead of "taxing" the computer, they "tax" the internet connection.

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