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posted by martyb on Friday August 05 2016, @06:33PM   Printer-friendly
from the cooler-texting dept.

TechCrunch describes a new move by Disney into the mobile messaging market:

Disney today is wading into the mobile messaging market with a new chat application called Disney Mix, aimed at kids, tweens and families. While the app will compete to some extent with popular messaging clients like WhatsApp, Facebook Messenger, Snapchat, and others, the goal with Disney Mix is to provide a safer alternative that's built with the needs of kids in mind. That means the app isn't just about chatting -- it's also about playing games, making memes, sharing stickers and more, says Disney.

The company notes that it already has over a decade of experience when it comes to building online communities for children, including things like Club Penguin, MarvelKids, and other virtual worlds.

[...] In Disney Mix, friends can chat with each other, which includes sending stickers of favorite Disney characters, like Flash from Zootopia, Hank from Finding Dory, and Jenny from Adventures in Babysitting, for example. Additional content in the app comes from Frozen, Monsters University, Toy Story, K.C. Undercover, Descendants, and other Disney franchises.

Beyond chatting with friends and family, kids can also add Disney accounts to their Friends List, like Disney Channel, Disney XD, and Disney Movies. These accounts will then message them with new photos and videos periodically, along with other news.

Perhaps the biggest differentiator between Disney Mix and a straightforward messaging client is that it has a variety of interactive games built-in, like Spikes, Elsa's Winter Walz, and Cards of D

Disney Mix is available for free for iOS and Android.


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  • (Score: 0) by Anonymous Coward on Friday August 05 2016, @09:12PM

    by Anonymous Coward on Friday August 05 2016, @09:12PM (#384626)

    Disney?

    Be it their movies, their theme parks, or their swag, that shit is creepy as all fuck, especially given how many of them are single, poor to middle class, aren't pro-copyright, but are completely clueless as to how horrible Disney is as a company, especially in regards to expecting copyright to benefit them over the common good, and stealing and remonetizing foreign ideas which are not yet out of copyright (Lion King!), while at the same time slapping down legitimate use of their own IP by fans (see the lightsaber convention that got slapped down for using lightsaber, tons of marvel fans, and other disney themed fan recreations.) The only groups I know of to be bigger assholes than Disney are Games Workshop (Makers of the Warhammer Universe) and Paramount (owners of the copyrights and IP surrounding Star Trek as a result of their purchase of Desilu studios, the former studio of Lucy and Desi Arnez (prior to their divorce which began its decline and sale eventually ending up under the Paramount banner.)

    On the other hand this is Darwinian evolution at work, which is all the more ironic by how many extremely conservative Christians seem to run all Disney/Christian programming in their households. (And yes I know the harder core ones are 'only' Christian programming. But their revenue pales in comparison to Disney in most cases, and elicits far less of the religious fervency that Disney somehow manages to evoke, even amongst otherwise non-religious people.)