SoylentNews

fork(2) writes:

TechCrunch describes a new move by Disney into the mobile messaging market:

Disney today is wading into the mobile messaging market with a new chat application called Disney Mix, aimed at kids, tweens and families. While the app will compete to some extent with popular messaging clients like WhatsApp, Facebook Messenger, Snapchat, and others, the goal with Disney Mix is to provide a safer alternative that's built with the needs of kids in mind. That means the app isn't just about chatting -- it's also about playing games, making memes, sharing stickers and more, says Disney.

The company notes that it already has over a decade of experience when it comes to building online communities for children, including things like Club Penguin, MarvelKids, and other virtual worlds.

[...] In Disney Mix, friends can chat with each other, which includes sending stickers of favorite Disney characters, like Flash from Zootopia, Hank from Finding Dory, and Jenny from Adventures in Babysitting, for example. Additional content in the app comes from Frozen, Monsters University, Toy Story, K.C. Undercover, Descendants, and other Disney franchises.

Beyond chatting with friends and family, kids can also add Disney accounts to their Friends List, like Disney Channel, Disney XD, and Disney Movies. These accounts will then message them with new photos and videos periodically, along with other news.

Perhaps the biggest differentiator between Disney Mix and a straightforward messaging client is that it has a variety of interactive games built-in, like Spikes, Elsa's Winter Walz, and Cards of D

Disney Mix is available for free for iOS and Android.

Original Submission