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The United States Olympic Committee (USOC) must spend a majority of the four-year break between Olympics thinking up new, spectacularly petty demands to make of everyone when the next event rolls around. It's always been overbearing and thuggish, but it seems determined to top itself with each new iteration of its sports-related boondoggle.
In the run-up to this year's particularly dystopian Olympic games, being hosted in a city without clean water or a clean police force, the USOC has already demanded:
- That a company take down Olympic-related social media posts pertaining to the Olympic athlete the company is sponsoring
- That no non-official commercial entities are allowed to use certain hashtags in tweets
- That no "non-media" companies are allowed to refer to the Olympic games, outcomes of events, or even share/repost content posted by official Olympic media accounts
It's these last two that are being challenged -- not by a megacorporation unable to buy its way into the USOC's good graces, but a Minnesota-located franchise of the Zerorez carpet cleaning business.
A small business in Minnesota is suing over the US Olympic Committee's ban on tweeting about the Olympic games. The Committee announced last month that non-sponsors are banned from even using hashtags like #Rio2016 or #TeamUSA. Zerorez, a carpet cleaning business in Minnesota, will file suit in U.S. District Court on Thursday.
So why is this seemingly random floor cleaning business in Minnesota the one suing? They simply want to root for the home team.
"They're very engaged with social media," Aaron Hall, CEO of the JUX Law firm, told me over the phone. "They felt concerned about being censored on social media, especially at a time when we're going through a time of pain and negativity."
(Score: 2) by AnonymousCowardNoMore on Monday August 08 2016, @03:22PM
Mentioning a sports event isn't in any shape or form illegal or any sort of IP infringement.
...in a sane world. Meanwhile here in the asylum, the big sporting organisations have in fact intimidated governments into giving them special "IP" rights which do not apply to any other sector of society. They probably reason—correctly—that they can get anything by threatening to take the circuses out of "bread and circuses". Back when FIFA pitched their circus tent near here, they even organised a special trademark law protecting them from companies mentioning/depicting soccer/soccer balls/etc. and the year together without specifically mentioning the event.