Stories
Slash Boxes
Comments

SoylentNews is people

posted by n1 on Wednesday August 10 2016, @01:25AM   Printer-friendly
from the selling-everything dept.

Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software. The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and business platform.

Source: The Wall Street Journal


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 4, Interesting) by deimtee on Wednesday August 10 2016, @02:42AM

    by deimtee (3272) on Wednesday August 10 2016, @02:42AM (#386081) Journal

    Sounds to me like they are issuing a challenge. That always ends well.

    --
    If you cough while drinking cheap red wine it really cleans out your sinuses.
    Starting Score:    1  point
    Moderation   +2  
       Insightful=1, Interesting=1, Total=2
    Extra 'Interesting' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   4  
  • (Score: 2) by frojack on Wednesday August 10 2016, @03:51AM

    by frojack (1554) on Wednesday August 10 2016, @03:51AM (#386107) Journal

    The most FB can do is host these ads themselves. (Probably pre-fetching and caching them on their own servers). Most ad blockers are easily fooled by this because the blockers rely on ads being from a different domain as a major part of their detection criteria.

    Still I expect the adblock guys will figure this out in short order.

    --
    No, you are mistaken. I've always had this sig.
    • (Score: 0) by Anonymous Coward on Wednesday August 10 2016, @04:04AM

      by Anonymous Coward on Wednesday August 10 2016, @04:04AM (#386113)

      That hasn't been state of the art for quite a while. Most adblockers have this as their baseline, but many adblockers go beyond that, for example uBO and AdGuard can block particular pieces of javascript, inline scripts, URI path, pings, xhrs, data URIs, and elements by selectors, elements by XPATH, elements by content, elements by style, websockets and inject their own scripts. There is probably more that I can't recall right now. For the best blocking, you should use Firefox because Firefox's API is stronger and Chrome/Chromium won't implement parts of standard that allow certain blocking techniques. You should also use uBO because it supports most custom filters of other adblockers (except $document, as that is really only useful for AA) and has its own powerful filter syntax. Even though ABP started it all, they really are falling behind the arms race.

      Oh, and Anti-Adblock Killer, by Reek, is also worth a mention, if you insist on browsing with JS turned on.

      • (Score: 3, Insightful) by tangomargarine on Wednesday August 10 2016, @03:01PM

        by tangomargarine (667) on Wednesday August 10 2016, @03:01PM (#386277)

        For the best blocking, you should use Firefox because Firefox's API is stronger and Chrome/Chromium

        For the next couple releases anyway, before they flush the extension system down the toilet...

        --
        "Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"
    • (Score: 2) by Joe Desertrat on Wednesday August 10 2016, @08:49PM

      by Joe Desertrat (2454) on Wednesday August 10 2016, @08:49PM (#386382)

      What they are doing is putting in ads as part of your regular wall feed. Not a lot, I only saw one as far as I browse it in a day (admittedly not far, 15-20 minutes is about all I can stomach per day. This could backfire on them, you are allowed to comment. I am waiting to see if my better and cheaper product suggestion post gets wiped out.

    • (Score: 0) by Anonymous Coward on Thursday August 11 2016, @04:44AM

      by Anonymous Coward on Thursday August 11 2016, @04:44AM (#386510)

      Thought you'd be interested. They already blocked the new ads: https://github.com/uBlockOrigin/uAssets/issues/98 [github.com]