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Facebook to Make Ads Harder to Block

posted by n1 on Wednesday August 10 2016, @01:25AM   Printer-friendly
from the selling-everything dept.

DiarrhoeaChaChaCha writes:

Facebook is going to start forcing ads to appear for all users of its desktop website, even if they use ad-blocking software. The social network said on Tuesday that it will change the way advertising is loaded into its desktop website to make its ad units considerably more difficult for ad blockers to detect. “Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and business platform.

Source: The Wall Street Journal

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  • (Score: 0) by Anonymous Coward on Wednesday August 10 2016, @04:04AM

    by Anonymous Coward on Wednesday August 10 2016, @04:04AM (#386113)

    That hasn't been state of the art for quite a while. Most adblockers have this as their baseline, but many adblockers go beyond that, for example uBO and AdGuard can block particular pieces of javascript, inline scripts, URI path, pings, xhrs, data URIs, and elements by selectors, elements by XPATH, elements by content, elements by style, websockets and inject their own scripts. There is probably more that I can't recall right now. For the best blocking, you should use Firefox because Firefox's API is stronger and Chrome/Chromium won't implement parts of standard that allow certain blocking techniques. You should also use uBO because it supports most custom filters of other adblockers (except $document, as that is really only useful for AA) and has its own powerful filter syntax. Even though ABP started it all, they really are falling behind the arms race.

    Oh, and Anti-Adblock Killer, by Reek, is also worth a mention, if you insist on browsing with JS turned on.

  • (Score: 3, Insightful) by tangomargarine on Wednesday August 10 2016, @03:01PM

    by tangomargarine (667) on Wednesday August 10 2016, @03:01PM (#386277)

    For the best blocking, you should use Firefox because Firefox's API is stronger and Chrome/Chromium

    For the next couple releases anyway, before they flush the extension system down the toilet...

    --
    "Is that really true?" "I just spent the last hour telling you to think for yourself! Didn't you hear anything I said?"