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posted by janrinok on Monday August 15 2016, @05:35PM   Printer-friendly
from the whack-a-mole dept.

Don't want the new Facebook ads? In a brilliant demonstration of the arms race between ad companies and content filtering software, uBlock Origin already blocked them. This occurred hours after being introduced by Facebook.

The commit was here: https://github.com/uBlockOrigin/uAssets/commit/773512c844ab0e92e0dbb1fd9c00291d1ae0ba38

And from PC World:

Thursday morning, Adblock Plus announced that a new filter for banning Facebook's ads has been added to the main EasyList filter list used by the extension. Here's how to force Adblock Plus's filter list to update if you want in on the adblocking action.

Update: Facebook already rolled out new code to break Adblock Plus's workaround, according to Techcrunch. And then Adblock Plus rolled out a new filter to block the new workaround. And then Facebook released another patch to break the new Adblock Plus filter. Whack-a-mole indeed.

But you might not rush to do so. Adblock Plus's blog post warns that the new filter hasn't been heavily tested and may block additional content. An initial response sent out by Facebook suggests it may indeed be doing so.

"We're disappointed that ad blocking companies are punishing people on Facebook as these new attempts don't just block ads but also posts from friends and Pages," a spokesperson told AdAge. "This isn't a good experience for people and we plan to address the issue. Ad blockers are a blunt instrument, which is why we've instead focused on building tools like ad preferences to put control in people's hands."

[...] If you see an ad in your Facebook News Feed, click the drop-down arrow on the top left of the ad, and then choose "Manage your ad preferences." There, you'll be able to see which topics Facebook thinks you're into, and advertises against. Deleting them all should eliminate hyper-targeted ads—though not all ads, and Facebook will repopulate the list over time. Blocking ads via ad blockers isn't possible in Facebook's mobile apps, only in-browser.


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  • (Score: 3, Interesting) by bzipitidoo on Monday August 15 2016, @08:04PM

    by bzipitidoo (4388) on Monday August 15 2016, @08:04PM (#388370) Journal

    I should leave FB, but instead I use the account as little as possible. Often go for a month between logins.

    One reason for the limited usage is the significant other. She monitors my every FB post and gives me hell if it contains anything she doesn't like, and there's a whole lot she doesn't like. She'd go ballistic over this post, but she pays no attention to Soylent News, way too tech nerdy for her taste.

    Starting Score:    1  point
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  • (Score: 4, Insightful) by nitehawk214 on Monday August 15 2016, @09:33PM

    by nitehawk214 (1304) on Monday August 15 2016, @09:33PM (#388406)

    Maybe instead of leaving Facebook, you should leave something else...

    --
    "Don't you ever miss the days when you used to be nostalgic?" -Loiosh
    • (Score: 3, Interesting) by julian on Monday August 15 2016, @10:10PM

      by julian (6003) Subscriber Badge on Monday August 15 2016, @10:10PM (#388434)

      That's actually how I got out of Facebook. I was in a relationship my first couple years at University that ended rather badly, with infidelity on her part as well as a lot of irrational jealously regarding my Facebook interactions (more bizarre in hindsight since she was the one cheating, not me). I came to understand that cutting her out was going to cost me most of my social circle but it was something I had to do. The upside was it made Facebook unnecessary since the couple true friends who stuck with me didn't use Facebook either. That was more than five years ago now.

      The quality of my life greatly improved by quitting; her and Facebook.