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posted by martyb on Friday August 19 2016, @12:11AM   Printer-friendly
from the you-can-talk,-but-not-here dept.

Karl Bode over at Techdirt brings us news that NPR will no longer be allowing comments on its website in order to promote relationships and conversation:

For several years now we've documented the rise in websites that shutter their comment sections, effectively muzzling their own on-site communities. Usually this is because websites are too lazy and cheap to moderate or cultivate real conversation, or they're not particularly keen on having readers point out their inevitable errors in such a conspicuous location. But you can't just come out and admit this -- so what we get is all manner of disingenuous prattle from website editors about how the comments section is being closed because they just really value conversation, or are simply trying to build better relationships.

NPR appears to be the latest in this trend du jour, with Managing Editor of digital news Scott Montgomery penning a new missive over at the website saying the comments are closing as of August 23:

"After much experimentation and discussion, we've concluded that the comment sections on NPR.org stories are not providing a useful experience for the vast majority of our users. In order to prioritize and strengthen other ways of building community and engagement with our audience, we will discontinue story-page comments on NPR.org on August 23."

Again, nothing says we "love and are engaged with" our community quite like preventing them from being able to speak to you on site (this muzzle represents my love for you, darling). The logic is, as Montgomery proceeds to proclaim, that social media is just so wonderful, on-site dialogue is no longer important:

"Social media is now one of our most powerful sources for audience interaction. Our desks and programs run more than 30 Facebook pages and more than 50 Twitter accounts. We maintain vibrant presences on Snapchat, Instagram and Tumblr. Our main Facebook page reaches more than 5 million people and recently has been the springboard for hundreds of hours of live video interaction and audience-first projects such as our 18,000-member "Your Money and Your Life" group."

And while those are all excellent additional avenues of interaction and traffic generation, it's still not quite the same as building brand loyalty through cultivating community and conversation on site. By outsourcing all conversation to Facebook, you're not really engaging in your readers, you're herding them to a homogonized[sic], noisy pasture where they're no longer your problem. In short, we want you to comment -- we just want you to comment privately or someplace else so our errors aren't quite so painfully highlighted and we no longer have to try to engage you publicly. All for the sake of building deeper relationships, of course.

Say it with me now: control the narrative at all costs.


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  • (Score: 0) by Anonymous Coward on Friday August 19 2016, @03:08PM

    by Anonymous Coward on Friday August 19 2016, @03:08PM (#390108)

    I run a lot of pages through archive.is just to see them, because I block all javascript and most bullshit on the web via noscript, adblock plus, firefox's about:config, hosts file, etc.