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posted by janrinok on Tuesday August 23 2016, @10:43PM   Printer-friendly
from the it's-business dept.

It has the same active ingredient, so it should work the same, but if someone says 'I want Cheerios, not Walmart-os', then why should they not get what they're paying for? (David Maris, pharmaceuticals analyst at Wells Fargo, as quoted in Staying Power, David Crow, Financial Times [Log in required], Aug 22.

Discovering a drug and bringing it to market can take more than 10 years and costs on average $2.6bn per medicine. Typically around five to seven years after, the exclusive rights on the discovery expire, and generic copycat versions quickly flood the market. Prices are slashed to super-cheap, and then for all time and eternity, society benefits greatly. Or, in the words of Pfizer's CEO Ian Read during an investor call: "The price of medicines drop significantly once the patent expires... Today, about nine out of ten prescriptions in the US offer generic drugs, which lead to significantly reduced costs in the healthcare system."

A recent Financial Times analysis doesn't completely agree though. Prices of branded medicines aren't slashed once the patent expires. They actually often sharply increase.

Before companies get to that phase however, a whole slew of other tactics have been used to maintain exclusivity. Many make small changes to a drug, then renew the patent. This is known as evergreening. Others "pay for delay" -- offering financial incentives to the generics producers to bring their alternatives to market more slowly. And once the generics get to market, pharma companies change tactics by attempting to stop patients, doctors and pharmacists from switching.

The end result is price differences between generics and brand medicines which are somewhat strange for a free market: Wellbutrin (bupropion, 150 mg) [Valeant]: $36 per pill versus $0.46 for the generic [bupropion]; Lipitor (atorvastatin 20mg) [Pfizer] 10.49 versus 0.13, Abmien (zolpidem 5mg) [Sanofi] 15.52 versus 0.02, Prozac (fluoxetine 20mg) [Eli Lilly] 11.39 versus 0.03, Xanax (alprazolam 1mg) [Pfizer] 8.14 versus 0.05 and Sarafem (fluoxetine 20mg) [Allergan] $15.98 versus $0.03 per pill.

There must be lot of people who prefer Cheerios over Walmart-os.


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  • (Score: 0, Troll) by Anonymous Coward on Tuesday August 23 2016, @11:24PM

    by Anonymous Coward on Tuesday August 23 2016, @11:24PM (#392365)

    http://www.nytimes.com/2013/06/25/business/justices-rule-generic-makers-not-liable-for-drugs-design.html [nytimes.com]

    If you have a reaction to the drug and it was generic, there's no liability on the maker of the generic. Nor of the original maker of the brand.

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  • (Score: 2) by curunir_wolf on Wednesday August 24 2016, @03:12AM

    by curunir_wolf (4772) on Wednesday August 24 2016, @03:12AM (#392438)
    Not necessarily so [drugrecallattorneysblog.com].
    --
    I am a crackpot
  • (Score: 0) by Anonymous Coward on Wednesday August 24 2016, @01:53PM

    by Anonymous Coward on Wednesday August 24 2016, @01:53PM (#392568)

    You shouldn't be able to sue either. Everyone is different, so some people will have adverse reactions and some won't simply because of their different genetics (different genes and proteins, different enzymes, different metabolisms, etc), so an adverse reaction to a drug is kinda like a tornado or earthquake, an "act of god" (as defined by the insurance industry) that you should simply note and then avoid taking that drug again.

  • (Score: 0) by Anonymous Coward on Wednesday August 24 2016, @03:33PM

    by Anonymous Coward on Wednesday August 24 2016, @03:33PM (#392606)

    Your summary is misleading. They are not liable for effects caused by the active ingredient. BUT that's not the same as having no liabilities. If they manufacturing it incorrectly, for example, they WOULD be liable.

    No medication is risk-free anyhow. People's bodies react differently.

  • (Score: 0) by Anonymous Coward on Thursday August 25 2016, @02:16AM

    by Anonymous Coward on Thursday August 25 2016, @02:16AM (#392851)
    I don't think it says what you're trying to say. If you had an adverse reaction to the active ingredient in a drug prescribed to you, then obviously the manufacturer of the drug is not liable, generic or not. The physician who prescribed it to you is!