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The Verge reports on an announcement by Alphabet subsidiary Google that, beginning in January, it will change the way Web sites are ranked in results from its search engine. Sites featuring pop-up windows or interstitial adverts may appear lower in the results than they now do.
According to an Alphabet press release, 90% of Google's revenues during the first quarter of 2016 came from advertising.
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Google to Disparage Pop-Up and Interstitial Adverts
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(Score: 4, Interesting) by halcyon1234 on Wednesday August 24 2016, @02:35PM
Say, that's a nice site you have there. Ooo-- are you using an ad network other than DoubleClick or Adsense. eee-- no no no, it's okay. It's just that, you see, when you use an ad network like that, there's no guarantee that they won't pollute your site with pop ups and intersetional ads. I mean, there's nothing WRONG with that, per se-- but you see, yeah, unfortunately sites like that might "have something happen to them" in our rankings. There's nothing we can do about it, it's just the way Google Index needs to work. But I'm sure you have nothing to worry about...
Though, if you did want some "peace of mind"-- you know, just to sleep safe at night knowing nothing is going to "happen" to your site-- you can always switch all your ads over to DoubleClick and AdSense. Because those are vetted Google products, yeah, that's it. Vetted. They're safe. Everybody wins.
Original Submission [thedailywtf.com]
(Score: 4, Interesting) by DannyB on Wednesday August 24 2016, @05:35PM
I don't have a problem using exclusively Google ads -- as long as they are not doing the very things Google is punishing other sites for doing.
I think Google actually is looking far enough down the road to realize that it might not be a wise idea to kill the goose that lays the golden eggs. Sites that use bad advertising networks are not looking down the road so much. They just want quick revenue right now, this instant! Even if they destroy their own future.
Just do whatever it takes, no matter how outrageous, no matter how deceptive, to get a tiny bit of revenue out of a tiny percentage of visitors who can be conned. What? Destroy our reputation? Drive users away so that nobody ever visits our site again within two months? That's far away in the future! Who cares!
Google is not like the advertising networks that do these things. And spread malware. Google's premise, as it seems to me, is that they want to show me a few very targeted ads. Ads I might actually be INTERESTED in. In exchange for providing a superior web experience.
Google seems to understand that trust is hard to earn and easy to destroy.
I don't mind Google steering me away from obnoxious, deceptive, or just plain dangerous sites.
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(Score: 3, Insightful) by Anonymous Coward on Wednesday August 24 2016, @06:46PM
So to me it's a good thing if Google can convince enough sites to stop doing stupid shit with ads and popups, or drop them so far in the search results that most "normal folk" still won't bother to install adblockers. That way ads can remain a decent source of $$$$$ to keep much of the web alive.
Then I can continue using adblockers and everyone (people like me, normal users, advertisers and Google) is happy ;).
Like it or not, somebody has got to pay for the stuff. And I'd prefer if others do most of the paying.
A while back I notice that an ad running on Chrome used an extra 25W on my computer. So ads can cost you in terms of loading time, bandwidth, exposure to malware AND increased power consumption.