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Pokémon Go is unquestionably this season's hit game. But whether it has any staying power is a very open question, and early signs suggest it's already trailing off.
Bloomberg has published some charts by Axiom Capital Management that show daily users and engagement dropping. One chart, using data from analytics firm Apptopia, shows Pokémon Go peaking at around 45 million users in mid-July, during the week or so following its launch. It then begins a decline to somewhere above 30 million daily users last week.
Bloomberg's article also notes a surge in searches for "augmented reality" coinciding with Pokémon Go's debut.
Niantic, for its part, is "still working hard on several new and exciting features to come in the future of Pokémon Go." Meanwhile, Nintendo is releasing two new 3DS Pokémon games on November 18.
(Score: 2) by bob_super on Thursday August 25 2016, @06:58PM
It's the normal curve, indeed.
It has also attracted a lot of people who were not going to play any game more than a few days, but wanted to know what the buzz is about.
(some people may have noticed how expensive their July data plan was)
It's also the end of summer vacation, so people's ability to roam around for hours is getting dramatically cut.
(Score: 2) by everdred on Thursday August 25 2016, @09:36PM
This is exactly what I suspect it is, based on how popular it was among the "normal" people I know. What makes Pokémon Go exceptional was that it managed to hold the attention of these folks for weeks, not days.