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posted by martyb on Saturday September 03 2016, @12:45AM   Printer-friendly
from the don't-add-no-genuine-delays dept.

https://www.fastcodesign.com/3061519/evidence/the-ux-secret-that-will-ruin-apps-for-you

companies introduce what Kowitz calls an "artificial waiting" pattern into their interfaces. These are status bars, maybe a few update messages, to construct a facade of slow, hard, thoughtful work, even though the computer is done calculating your query.

[...] "My guys built this tool—it took single digit milliseconds to get the results back. And it was giving [accurate] results, not just some plan we wanted to sell them," Hoober says. "But when we tested with people, they assumed it was all marketing bullshit because it was instantaneous. They'd say, 'This was obviously a canned result, I'm just gonna shop myself.'"

http://www.90percentofeverything.com/2010/12/16/adding-delays-to-increase-perceived-value-does-it-work/

"Coinstar is a great example of this. The machine is able to calculate the total change deposited almost instantly. Yet, during testing the company learned that consumers did not trust the machines. Customers though it was impossible for a machine to count change accurately at such a high rate. Faced with the issues of trust and preconceived expectations of necessary effort, the company began to rework the user experience. The solution was fairly simple. The machine still counted at the same pace but displayed the results at a significantly slower rate. In fact, the sound of change working the way through the machine is just a recording that is played through a speaker. Altering the user experience to match expectations created trust and met the customers expectation of the necessary effort to complete the task."

Not long ago I removed a delay in some old software that didn't seem to do anything (it still works and works faster). Perhaps I should add the delay back...


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  • (Score: 1, Informative) by Anonymous Coward on Saturday September 03 2016, @01:53AM

    by Anonymous Coward on Saturday September 03 2016, @01:53AM (#396848)

    That is different. For example, my parent's new car has both. The car generates noise on the exterior between certain speeds, which I believe are 10 and 45 MPH.

    What the GP is talking about is the "quiet mode" setting in the car stereo. It has three settings: off, passive, and active. When set to active, it tries to send inverted engine noise to cancel out. When set to passive, it doesn't do anything. When "off," it sends out fake engine noise. Of course, the manual is rather opaque as to what the setting actually do; but, we confirmed it by recording the output of the speakers with a smart phone. Sure enough, the engine noise got louder when the setting was set to off but only when pointed at the speaker. You could clearly see the spike in volume as the smartphone was rotated.

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  • (Score: 2) by takyon on Saturday September 03 2016, @01:57AM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Saturday September 03 2016, @01:57AM (#396850) Journal

    Oh, that's fucked. You'd have to be some kind of idiot to want extra noise inside the car.

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    • (Score: 0) by Anonymous Coward on Saturday September 03 2016, @02:14AM

      by Anonymous Coward on Saturday September 03 2016, @02:14AM (#396859)

      Really?

      How many different window managers have funky graphical and sound effects for window zooming and other shit?
      Is anyone who turns that on also some kind of idiot?

      Let people enjoy their toys.

    • (Score: 0) by Anonymous Coward on Saturday September 03 2016, @09:00AM

      by Anonymous Coward on Saturday September 03 2016, @09:00AM (#396959)

      The idiots who want this kind of thing are the same kind of idiots who mis-tune their motorcycles to make them as loud as possible, to the detriment of everyone around them.

    • (Score: 3, Insightful) by MostCynical on Saturday September 03 2016, @09:32AM

      by MostCynical (2589) on Saturday September 03 2016, @09:32AM (#396973) Journal

      Best of both worlds: middle-aged man in sedan gets "sporty" engine and exhaust noise, but everyone outside hears "normal" (likely quiet) car.

      Some people like a slightly... interesting.. noise from their vehicle (no, loud exhausts on motorbikes for the sake of noise are notnthe same thing at all)

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