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posted by martyb on Sunday September 04 2016, @07:17AM   Printer-friendly
from the where-else-could-he-go? dept.

http://www.vox.com/2016/9/2/12746450/youtube-monetization-phil-defranco-leaving-site

Prominent YouTube star Philip DeFranco is known for his candid, often satirical delivery and his willingness to cover everything from celebrity gossip to memes. As his audience has grown, he's won awards for his informal news series and formed partnerships with major platforms like TMZ and SourceFed.

But on August 31, YouTube disabled monetization for at least 12 of DeFranco's videos. The official reason provided to DeFranco was that his content was either not "advertiser-friendly" or contained "graphic content," or "excessive strong language." DeFranco frequently swears in his videos, and regularly refers to his followers as "Beautiful Bastards." The demonetization means DeFranco will not be able to run ads (read: make money from ads) on any of those videos, and also means his channel is considered to be in violation of YouTube's community guidelines.

"I've seen channels dinged now for talking about depression and anti-bullying. And I've also seen channels like CNN include footage of a Syrian boy covered in blood, after his house was reportedly bombed, and right next to the video is a nice little ad for sneakers. So you get the question, 'Why me and not them?'" he said.

DeFranco pointed out that internet fame doesn't lead to a sustainable full-time income for the vast majority of "celebrities." If YouTube starts cracking down on content for not being "ad-friendly" enough, it could hurt these middle-tier vloggers far worse than a more major figure like DeFranco.


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  • (Score: 2) by PizzaRollPlinkett on Sunday September 04 2016, @07:38PM

    by PizzaRollPlinkett (4512) on Sunday September 04 2016, @07:38PM (#397473)

    I've said this many times, but the only way to win is not to play. If you go into someone else's walled garden, they're going to call the shots. Don't act surprised when they put a sawed-off shotgun in your face and pull both triggers. Wait, where did that metaphor come from? I'm scaring myself. We once had an open Internet where you could post whatever you wanted on Usenet without advertisers, shot-calling corporations, walled gardens, and so on, but people threw that away and ran to the corporations. So people who don't like this have no one to blame but themselves. Imagine if the open, decentralized Internet had grown from the mid-90s to today. It would be like a sawed-off shotgun pointed at - wait, no, it would be a decentralized, open place you wouldn't have to worry about these issues. Oh, wait, I get it. If you had an open Internet, YOU couldn't "monetize" your drivel on YouTube. When it's YOU who gets the money, the walled gardens are great. But when THEY step on your air hose, then it's a problem. How did that old expression go again about sowing the wind and reaping the monetized content whirlwind?

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