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posted by cmn32480 on Tuesday September 13 2016, @11:38PM   Printer-friendly
from the too-damn-expensive dept.

Auto manufacturers today are scratching their heads, trying to figure out why the millennial generation has little-to-no interest in owning a car. What car makers are failing to see is that this generation's interests and priorities have been redefined in the last two decades, pushing cars to the side while must-have personal technology products take up the fast lane.

It's no secret the percentage of new vehicles sold to 18- to 34-year-olds has significantly dropped over the past few years. Many argue this is the result of a weak economy, that the idea of making a large car investment and getting into more debt on top of college loans is too daunting for them. But that's not the "driving" factor, especially considering that owning a smartphone or other mobile device, with its monthly fees of network access, data plan, insurance, and app services, is almost comparable to the monthly payments required when leasing a Honda Civic.
...
With recent studies showing a huge decline in auto sales among the millennial marketplace, it's no wonder auto manufacturers are in a mild state of panic, realizing they're missing out on a generation that wields $200 billion in purchasing power. Numbers don't lie, and over the last few years statistics have shown a significant drop in young people who own cars, as well as those with driver's licenses—and that decline continues among the youngest millennials, meaning this is not a trend that's going away anytime soon. From 2007 to 2011, the number of cars purchased by people aged 18 to 34, fell almost 30%, and according to a study from the AAA Foundation for Traffic Safety, only 44% of teens obtain a driver's license within the first year of becoming eligible and just half, 54% are licensed before turning 18. This is a major break with the past, considering how most teens of the two previous generations would race to the DMV for their license or permit on the day of their 16th birthday.


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  • (Score: 4, Informative) by Anonymous Coward on Wednesday September 14 2016, @05:28AM

    by Anonymous Coward on Wednesday September 14 2016, @05:28AM (#401655)

    They replaced fully funded education with student loans. Except that they established a deep and rich set of grants, bursaries, scholarships and tax breaks to the point that, if you're going broke with student loans and you're not taking one of the several ways to get them forgiven (the exact list depending on your field of study) that's kind of on you.

    What a bullshit, squishy, generic defense. That "deep rich set of grants, etc" does not even approach the nearly free education available to all before the 80s. If it did, then student loan debt wouldn't be well over a trillion dollars. [marketwatch.com] No, millennials are not so universally stupid that they all can't figure out these unnamed ways to discharge their debt. Student loans were financialized in order to make wallstreet billions of dollars at the expense of those least able to carry the load. Your apologia is self-righteous sanctimonious bullshit. Fuck you.

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  • (Score: 3, Informative) by Phoenix666 on Wednesday September 14 2016, @01:47PM

    by Phoenix666 (552) on Wednesday September 14 2016, @01:47PM (#401775) Journal

    Indeed, I wonder who this AC could be and where he might work, and how old he could be to still be drinking that KoolAid. Certainly he could not work in tech, because anyone who has worked in tech longer than 6 months knows how true to life Dilbert is. Or he could be a millenial who won the job lottery and got something working in finance, and is fresh off all the summer parties in the Hamptons that banks throw for their new analysts, and he's thinking boy this is great I sure am the best-and-brightest that EVAR WAZ, but has not yet felt the knives of his colleagues in his back (an occupational hazard in finance) nor truly plumbed how deeply stupid his superiors are.

    But it is a vanishingly rare animal in 21st century America who yet spouts the Pollyanna platitudes this one has.

    --
    Washington DC delenda est.
  • (Score: 1, Insightful) by Anonymous Coward on Wednesday September 14 2016, @08:51PM

    by Anonymous Coward on Wednesday September 14 2016, @08:51PM (#402004)

    This.

    You can get some grants. Sure! How about 80% of your tuition? Wow! Amazing! Sounds great!

    Except that books, food, bus fare or gas, and rent aren't covered by those grants, very often.

    Except that the 20% uncovered by grants in this example exceeds the full amount of tuition in the early '00s - let alone the 80s.

    Except that getting post-secondary now is like getting high school in the 90s, and good luck finding scholarships if you're at the bottom of the acceptance list. Maybe a bursary or grant or two. No full coverage unless you have a family with links to a school/union/company that *happens* to have a program that not enough others apply to, to squish you out.

    Source: went to uni almost 20 years ago and again now. Undergrad tuition is > now 6x what I first paid and (and is climbing year on year at my institution).