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posted by martyb on Wednesday September 21 2016, @08:12AM   Printer-friendly
from the NOW-we-know-what-the-'Plus'-is dept.

http://www.theverge.com/2016/9/13/12890050/adblock-plus-now-sells-ads

A story at The Verge reveals the newest plan for the company behind Adblock Plus, they are entering the ad network business. In exchange for 20% of your revenue, you can get pre-approved ads that will show to users with acceptable ads enabled. While pitched as an easier alternative to the old process of getting ads approved, the ultimate goal is the same. Now, they will get a percentage of all acceptable ads though the program. The article points out that this is one big step closer to racketeering, as they are directly taking a 6% cut. Or, as the old gangsters would say, "would you rather pay me to keep 80% of something or keep 100% of nothing?"


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  • (Score: 0) by Anonymous Coward on Wednesday September 21 2016, @09:49AM

    by Anonymous Coward on Wednesday September 21 2016, @09:49AM (#404724)

    > Showing ads to people who have no ability to buy the products/services being advertised are not a target demographic advertisers are interested in.

    Just because they don't have disposable income to spend on micropayments doesn't mean they aren't consumers. Everybody has daily necessities and if you can afford a phone then chances are you are buying other stuff in real life. Same logic as tv advertising.