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posted by martyb on Wednesday September 21 2016, @08:12AM   Printer-friendly
from the NOW-we-know-what-the-'Plus'-is dept.

http://www.theverge.com/2016/9/13/12890050/adblock-plus-now-sells-ads

A story at The Verge reveals the newest plan for the company behind Adblock Plus, they are entering the ad network business. In exchange for 20% of your revenue, you can get pre-approved ads that will show to users with acceptable ads enabled. While pitched as an easier alternative to the old process of getting ads approved, the ultimate goal is the same. Now, they will get a percentage of all acceptable ads though the program. The article points out that this is one big step closer to racketeering, as they are directly taking a 6% cut. Or, as the old gangsters would say, "would you rather pay me to keep 80% of something or keep 100% of nothing?"


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  • (Score: 0) by Anonymous Coward on Wednesday September 21 2016, @10:40AM

    by Anonymous Coward on Wednesday September 21 2016, @10:40AM (#404734)

    They don't explicitly call out javascript as forbidden, but their list of forbidden characteristics makes javascript basically useless.

    • Ads that visibly load new ads if the Primary Content does not change
    • Ads with excessive or non user-initiated hover effects
    • Animated ads
    • Autoplay-sound or video ads
    • Expanding ads
    • Generally oversized image ads
    • Interstitial page ads
    • Overlay ads
    • Overlay in-video ads
    • Pop-ups
    • Pop-unders
    • Pre-roll video ads
    • Rich media ads (e.g. Flash ads, Shockwave ads, etc.)

    https://adblockplus.org/acceptable-ads#not-acceptable-ad [adblockplus.org]

  • (Score: 0) by Anonymous Coward on Wednesday September 21 2016, @12:19PM

    by Anonymous Coward on Wednesday September 21 2016, @12:19PM (#404753)

    Yeah, yeah, whatever. This is AdblockPlus and they are willing to "accommodate" advertisers who are willing to pay ABP's toll. Relaxing some (or all) of these requirements will simply cost more. This has been ABP's business model from the start. Now they just want a higher fee.

  • (Score: 5, Insightful) by Anonymous Coward on Wednesday September 21 2016, @12:43PM

    by Anonymous Coward on Wednesday September 21 2016, @12:43PM (#404759)

    Conspicuously absent:

    • User-tracking ads
    • User-spying ads (e.g. querying the browser history)