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posted by
martyb
on Wednesday September 21 2016, @08:12AM
from the NOW-we-know-what-the-'Plus'-is dept.
from the NOW-we-know-what-the-'Plus'-is dept.
http://www.theverge.com/2016/9/13/12890050/adblock-plus-now-sells-ads
A story at The Verge reveals the newest plan for the company behind Adblock Plus, they are entering the ad network business. In exchange for 20% of your revenue, you can get pre-approved ads that will show to users with acceptable ads enabled. While pitched as an easier alternative to the old process of getting ads approved, the ultimate goal is the same. Now, they will get a percentage of all acceptable ads though the program. The article points out that this is one big step closer to racketeering, as they are directly taking a 6% cut. Or, as the old gangsters would say, "would you rather pay me to keep 80% of something or keep 100% of nothing?"
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Newest kid in the Advertising Marketplace? Adblock Plus of Course
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(Score: 2) by Grishnakh on Wednesday September 21 2016, @04:03PM
That's not to say products aren't sometimes useful, but the way that we should be finding useful products is driven by us searching for the stuff we're looking for, not marketing people forcing us to look at ads for things we probably don't want.
Exactly. There's a place for commercialism and "advertising" (if you can call it that): when I'm shopping for stuff, I'll frequently Google for stuff, and many times will try out shopping.google.com to find internet retailers who have an item so I can price-compare. That's basically advertising, but if I'm specifically looking for Product X, then yes, I do want to see who's selling it and a site that shows me that is more than welcome.
Another thing I'm all in favor of is a site that shows me things like "people who looked at this product bought this other product". I've found a lot of stuff on Amazon that way; frequently I'll look at one product, but then I'll see that other people ended up buying some competing product, so I'll go look at that and find that it's a better deal, has better reviews, etc. Of course, neither of these things does much to employ or profit "advertisers"; the latter is something done entirely by the retailer (Amazon) internally to boost sales among its own customers, and anyone who's in the business of doing advertising for a separate client company would be out of a job if this were the only advertising (not saying that's a bad thing....).
And yes, that means websites that rely on advertising to make ends meet are going to go away. I'm OK with that: The really good online publications are moving to a more subscription-based or donation-based model anyways.
Or they could do advertising the old-fashioned way, sorta like PBS does it: "This story brought to you by so-an-so....", or they could just put up a static image advertisement, served from the site itself rather than a 3rd party, and coded/named so it's not easily distinguished from the site's content by automated scripts.