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Newest kid in the Advertising Marketplace? Adblock Plus of Course

posted by martyb on Wednesday September 21 2016, @08:12AM   Printer-friendly
from the NOW-we-know-what-the-'Plus'-is dept.

An Anonymous Coward writes:

http://www.theverge.com/2016/9/13/12890050/adblock-plus-now-sells-ads

A story at The Verge reveals the newest plan for the company behind Adblock Plus, they are entering the ad network business. In exchange for 20% of your revenue, you can get pre-approved ads that will show to users with acceptable ads enabled. While pitched as an easier alternative to the old process of getting ads approved, the ultimate goal is the same. Now, they will get a percentage of all acceptable ads though the program. The article points out that this is one big step closer to racketeering, as they are directly taking a 6% cut. Or, as the old gangsters would say, "would you rather pay me to keep 80% of something or keep 100% of nothing?"

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  • (Score: 1, Insightful) by Anonymous Coward on Wednesday September 21 2016, @04:44PM

    by Anonymous Coward on Wednesday September 21 2016, @04:44PM (#404837)

    This won't help that either. I know people who a person who got dinged with malvertising with acceptable ads turned on. Take a look at the acceptable ads whitelist sometime and see how some of the sites listed are notorious for having malvertising (see Yahoo!, Forbes, etc.). Sure, ABP may be able to vet more by having the ads go through them, but there is no way they will have perfect vigilance either. The same tricks will work on the ABP marketplace that work on the other ad companies. It is just a matter of time and popularity before they are targeted too.

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  • (Score: 2) by geb on Thursday September 22 2016, @10:19AM

    by geb (529) on Thursday September 22 2016, @10:19AM (#405074)

    Well yeah, if I were able to write the standards, all ads would consist of no more than 50 kilobytes of jpg or png, with not even free text allowed.

    Adblock aren't willing to be that strict, and advertisers wouldn't be willing to give up their javascript, so I don't accept their standards as good enough. I block everything.

    Still, they are trying.